Winning A Battle
would be SVB's last survey and in another first, I had to let the industry know that.
I interpreted the continuing annual trend of declining responses as the industry making a cumulative statement that our research wasn't worth spending 13 minutes it takes on average to complete this survey. I can't analyze blank cells, so without a response from wineries, I can't write the Annual Report.
I knew last Friday if couldn't get at least 50% more responses in the 4 remaining days of this 3-week survey, there was no sense in continuing, and this was going to be the last survey the bank would produce. So the close of the survey has now become news. How did we end up?