Saturday, September 28, 2019
The SVB Survey is Now Open
Where are we headed as an industry? By now, everyone should be able to agree we are at an inflection point. We certainly have some obstacles to dodge. What are they? What is the magnitude of the problems? How long will we be dealing with oversupply? Where are the opportunities over the next five years? What should we do?
We can help with some of those answers by getting you some benchmarks if you [take this year's survey].
Each year at this time, I start the process of writing the Annual SVB State of the Industry report which will be released on January 14th next year.
It's a comprehensive process that has me interviewing thought leaders within the alcohol beverage industry, finding and triangulating as much third party data as I can get, interviewing clients and prospects and surveying the industry to get critical producer sentiment.
That survey is open now and remains open through October 22. The survey takes about 12 minutes for most. If you'd like to see the questions and prepare, you can take a look here [link].
As a survey participant, we will provide you the complete raw anonymized results, top-level analysis, and relevant charts that you can use to benchmark your own progress against your peers.
Please note that the results are distributed only to those who complete the survey.