Saturday, September 28, 2019
The SVB Survey is Now Open
Where are we headed as an industry? By now, everyone should be able to agree we are at an inflection point. We certainly have some obstacles to dodge. What are they? What is the magnitude of the problems? How long will we be dealing with oversupply? Where are the opportunities over the next five years? What should we do?
We can help with some of those answers by getting you some benchmarks if you [take this year's survey].
Each year at this time, I start the process of writing the Annual SVB State of the Industry report which will be released on January 14th next year.
It's a comprehensive process that has me interviewing thought leaders within the alcohol beverage industry, finding and triangulating as much third party data as I can get, interviewing clients and prospects and surveying the industry to get critical producer sentiment.
That survey is open now and remains open through October 22. The survey takes about 12 minutes for most. If you'd like to see the questions and prepare, you can take a look here [link].
As a survey participant, we will provide you the complete raw anonymized results, top-level analysis, and relevant charts that you can use to benchmark your own progress against your peers.
Please note that the results are distributed only to those who complete the survey.
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Why Can't retail give its 2 cents in your survey.ReplyDelete
It's a good question and we do get those types of questions routinely.
We do two surveys a year. One is for wine producers to get their data and sense of the wine industry. The second is about direct to consumer sales. Each survey costs well into the 6 figures and we give all the data away to participants for free.
A retailer survey would be interesting, as would a vineyard survey but both would be quite costly, and I can't figure out how to justify the costs of more surveys.
I sympathize with the dilemma as I also conduct research on the wine industry. Please let my know if you find any compromise.ReplyDelete
Ian. I think we'll continue to stick to the two surveys for the present. Our goal was to give information that could improve the business, and in the process we would build our own brand as a thoughtful participant, thought leader and industry expert. Adding more surveys won't improve on any of the goals unless there would be some way to charge for what we do. I don't think there is.Delete