Thursday, March 25, 2021
Sunday, March 14, 2021
Speaking of metrics, Silicon Valley Bank annually runs the industry's Direct to Consumer Survey this time of year. We typically get about 1,000 responses before cleaning the final results to between seven to eight hundred useful responses.
The current survey has been open 2 weeks and is scheduled to close this coming Friday, March 19th. As of this writing on Sunday the 14th, we have 136 responses with 5 days remaining (Top slide.)
One hundred thirty six responses is a long way from one thousand and could threaten our ability to produce meaningful information. As you can see, there are many AVA's who've yet to have a single participant this year. This is really unpresented but considering how 2020 went, probably to be expected.
Balancing Your Day Isn't Easy
The Survey Is Open But ...
Please promote this post in your favorite social media platform, or even better - please forward [this link] to your winery colleagues and ask them to participate. It takes everyone's effort to make this outreach a success.
If you would like your AVA to participate, we will also send the AVAs free Regional Benchmarks for their own use, presuming we have a statistically significant sample size of at least 20 respondents.
Saturday, February 27, 2021
Let's Never have Another Year like 2020
The Year Ahead Brings Hopeful Signs
Connecting with New Customers
The 2021 Direct to Consumer Survey is Open!
We need to start our process of 2021 change by understanding what happened in wineries across the country last year. How did we change? What worked and didn't.
Are you ready participate in the survey this year?
Please promote this post in your favorite social media platform, or even better - please forward [this link] to your winery colleagues and ask them to participate. It does take everyone's effort to make this outreach a success.
If you would like your AVA to participate, we will also send the AVAs free Regional Benchmarks for their own use, presuming we have a statistically significant sample size and an address to send the information.
Monday, January 18, 2021
The Case to be Made for a Party
On August 15th, 1945 with Japan's surrender and acceptance of the terms of the Potsdam Declaration, there was hope those unhappy times would soon be behind the country. The sacrifice of the Greatest Generation had paid off and the men and women in the military would soon be coming home! Life would eventually return to an altered normal - but a much better one full of peace and hopefulness.
As the soldiers were brought home starting in 1945 with those in the European Theatre under Operation Magic Carpet, a rolling party broke out on the homefront. It is estimated that 1946 consumption of alcohol reached pre-prohibition levels of 2 liters per capita. Wine became a beverage of interest for many of the returning service members who had experienced European wine.
Sunday, January 10, 2021
We're All Glad that Year is Over
2020 will go down as the year in which we answered the heretofore rhetorical question - What else can go wrong? That is the opening line from the 2021 SVB State of the Industry Report that will come out Wednesday the 13th.
Throughout 2020 many of us experienced the same run of emotions from disbelief, fear, acceptance, determination, and occasionally even a bit of joy through one of the most difficult times in history. As we went through the year, we would think to ourselves - this has to be the worst of it. It has to get better from here?
We all fought through a series of events, increasing our vocabulary along the way: Coronavirus, COVID, S.I.P. Orders, social distancing, Zoom meetings, herd immunity, PPE, and pandemic - which I thought only happened in bad science fiction movies before last March.
Will 2021 Be Better than 2020?
We need information and the right tools to be able to plan. While we have to talk about the past for context, this coming Wednesday, I hope to give everyone the benefit of a look forward.
Start with the headline slide for a teaser. Despite the gloomy events of the past year, luxury wine sales held their own, particularly when you consider this performance in context with the last recession. The last recession featured trading down. This recession has given a breath of life to trading up again! Aren't you curious why?
Sunday, January 3, 2021
The Annual SVB State of the Industry Report is Arriving January 13th. Sign up for the Webinar and Report!
This is the opening photo from the 20th Annual SVB State of the Industry Report where we begin with a reflection; not on our industry, but on how we each as individuals adapted and prevailed during the most unique business conditions in our lifetimes.
It's important to celebrate this victory but now that vaccines are being given and we can see an end in sight, what's next? Will business conditions return to normal?
If we answer that question truthfully, the answer is no. That means doing nothing and hoping for a good year will produce poor outcomes. Change is needed and will require all wine businesses to apply the learnings from 2020 and evolve to find the unique prescription for your individual winey's success.
Thursday, October 29, 2020
This year will be remembered as the year when we actually discovered the answer to the question: "What else can go wrong?"
I can safely speak for humanity and say that nobody wants to repeat this year. There is so much we had no control over, and what we experienced wasn't always the result of our action or inaction. Still ... here we are; moving into 2021 with increasing and record numbers of COVID cases in the US and more solutions needed for the pandemic and for our wine business. We clearly need to look for more solutions to our problems.
But I have no doubt we will survive and rebound as an industry - maybe even thrive if we make some adaptations that I will discuss again in the Annual State of the Industry Report. But all of that starts by understanding where we are. That is the beginning point. For me, understanding the business starts with the Annual Winery Conditions Survey.
The 2020 Wine Industry Survey will close Sunday night, and as of this moment we have almost 550 wineries responding versus our typical 800. For us to understand and get to the beginning point we need good tesponse rates. With weaker response rates, your 15 minutes investment in the survey has never been more critical.
For you that have yet to respond, there is still time. We will leave the survey open until late Sunday night. Here is a link to the questions in PDF, QUESTIONS, and here is a link to the actual survey, SURVEY.
If you are curious, here is what the regional participation looks like weighted by the number of wineries in the given region