SVB on Wine
The Business of US Fine Wine
Sunday, March 6, 2022
Internet Sales are dramatically higher, but how do we know?
Sunday, February 27, 2022
There is good news to talk about!
Sunday, February 13, 2022
How much did wineries make in 2021?
We all became unusually preoccupied in the U.S.starting somewhere around March 15th, 2020. I don't know about you, but the picture above was how I felt at that point in time. Since then, all of our thinking and behavior has evolved in a myriad of ways, and some of that evolution is permanent.
I'm hopeful we are nearing the end of this queird social, economic, and health experiment. After getting sucked out of our realities by the COVID tornado, I think we are finally on the glide path that will land us in Oz. I know it won't be Kansas anymore when we lift from our comatose fog. It will be something different and probably in Technicolor. But whatever it is, it's going to be better than the last two years!
Anyway, with all the distractions since 2020, I've been remiss in posting this blog. In my defense, I thought this post probably didn't matter given the other issues we were all facing. But the smoke is clearing, the vaccines and boosters are helping, Omicron is waning, so just maybe I'll be able to shake someone's hand again without running for alcohol sanitizer.
To the point of the blog though, top-level the answer to the title question is "more than you expected."
Sunday, October 10, 2021
2021 will be the BEST YEAR EVER for a lot of Wineries!
![]() |
SVB Wine Conditions Survey |
Problems are Opportunities Waiting for Solutions
Monday, October 4, 2021
SVB Survey Early Results: Water Worries
Water Concern
Monday, July 5, 2021
Wine Demand is Turning Negative, Defying Good News
![]() |
Photo by Mohau Mannathoko |
I don't like it but...
it's true. I might have missed on a prediction that I made.
Starting in January of this year, I began predicting that overall wine demand would grow through and into at least 2022. As the days passed, the better-than-expected situation with COVID vaccinations became clearer, so I held firm to my forecast and underscored it further in a March blog post. There were so many positives to support my faith in our industry's 2021 opportunity, how could I not be optimistic?The Wind's At Our Back
We are sitting with the highest GDP in decades. Fiscal and monetary stimulus from the government is being delivered in trainloads. Restaurant and tasting room sales are being added back to the calculus. Internet sales are at records. Frustrated and cooped-up consumers with exploding personal savings are desperate to spend it on experiences like travel and tourism. The jobs numbers are increasingly positive. And, the stock market is at record highs producing even more discretionary income.
Sunday, June 6, 2021
The 2021 DTC Videocast Brings Clarity to a Changed Consumer
The Report
Fifteen hundred people signed up to watch the 2021 Silicon Valley Bank Annual Direct to Consumer Videocast held on May 25th, where we released the newly formatted and constructed benchmarks and metrics from the March 2021 DTC survey.
I'd say the broadcast went well, outside of my worst nightmare coming true when my internet died in the opening and I had to switch wireless connections. No matter. I survived one more Zoom surprise.