It's been quite a roller coaster ride over the past six months. The banking industry has undergone many changes; my bank was no exception. Given our specific challenges, I didn't think this day would come again. So, I'm happy to report that we are today launching the 23rd annual State of the Wine Industry Survey. It is open now through October 22.
The survey this year has been streamlined and shortened. Given the current state of the business, I eliminated several less relevant questions and added a section on data management from which I hope to get a baseline of where we are in our data management and use practices. From the new questions, my goal is to compile a collection of helpful resources that survey participants can utilize to help navigate the current lull in consumption.
And this is where I need your help: I need your participation in the survey and your willingness to partner with me to get this request out through your social media channels. Your participation is a vote for us to continue.
Yes, I know everyone is busy, so it's easy to put this ask lower on your to-do list and hope someone else will provide the data. That has placed us close to dropping below minimum response levels as recently as last year.
What's in it for you? When you participate, you receive the complete set of anonymous survey results and analysis to help you plan for 2024, which includes dozens more charts than the abridged version we share broadly.
I appreciate your support in helping our dynamic industry learn, evolve, grow, and prosper.
Here is a link to the survey questions to prepare [LINK].
I've left the comments section open below if you have any questions. If you are ready to take the survey now, please click here:
