This is my annual attempt to plead for your help, without which we can't produce the 13th Annual Direct-to-Consumer Report.
If there was ever a time when actionable information and insights were needed, this is it. But we are close to a crisis point because we are unable to get sufficient survey responses.
The SVB Annual Direct-to-Consumer Survey has been open for two weeks and is scheduled to close this Friday, March 22nd. As of this writing, we have 165 responses with just a few days remaining. That's far from the 500 we need to produce good results. (Click the top chart to see your region's performance thus far.)
The survey has just 29 questions. It should take 10 to 15 minutes to complete, even less if you are prepared. Many complete the survey in under five minutes. If you want to see the questions in advance,
you can download and print them here.
In May, all survey participants will receive high-level analysis, benchmarks, and complete sanitized respondent data, anonymized of all personal and business-identifying information. Nobody else gets this data, and it can't be purchased.
Silicon Valley Bank goes to great lengths and costs to provide this report to the industry gratis. Still, it's a partnership with you: Without survey responses, we can't produce this industry resource.
So please spread the word on your social channels and make this a personal goal. Your choice to participate or not is a vote for us to continue with this initiative or phase it out.
