You Are at the Bottom and Looking for Inspiration

Inspiration is the substance of undiscovered strategies. It can come from almost anywhere if we stay positive and are open to it, but it's the fuel that ignites change.

This pandemic has put many people in the wine, travel, restaurant, and hospitality business on their heals or flat on their backs. 

Being in the cruise business might come to mind as being the worst place to be today, but at least cruise lines can raise money to survive. 

Perhaps the most difficult job today is owning a small travel agency as does my friend Michael Mastrocola at MillenniuM Travel, who many will know because he arranges annual cruises for a host of wineries. 

Experiment or Die

Stupid mistakes and do-overs. Come on. Admit it. You've made your share. I made a similar mistake to the lumberjack in the above video. Trying to save a couple hundred bucks by not hiring a professional, I cut a tree limb away from my sliding glass door. Cutting straight down with a chain saw the limb cracked and held together by the fibrous bark. Like a hinge it pivoted down, perfectly connecting with the glass door below shattering it to pieces. It cost me $1,200 to replace the door and I've never made the same mistake since.

What's the Surest Way To Fail in Business?

This is my 50th post and I'm celebrating by taking a vacation and am writing this morning from my hotel balcony on Waikiki. That was an unabashed I'm-having-more-fun-than-you comment..... and I'm clearly warped to be writing on vacation... Anyway...

Going through graduate school I took a class in Organization Behavior. I liked the class because it was high-level and covered a number of important theories, and yet - the title of the course always bothered me. It seems like such a non sequitur. It's as if an organization has feelings or predictive behavior, and of course, it doesn't. Organizations and wine producers for that matter are made of people with feelings, perspectives, insecurities, and values. While marketing, sales, production, viticulture, and administration are all important parts of running any wine company, in the end without an established business culture used as a touchstone for behavior and decision-making, the other disciplines will struggle or even fail no matter how awesome the product or strategy. Leaving a company's values unclear or believing everyone just knows what you stand for without talking about it is the surest way to fail.

Is The Wine Business Sustainable?

There is a lot of talk around the concept of 'sustainability' so much so that it loses its meaning. What makes a business - any business sustainable?

When you work in the wine business, you soon discover the reality is not the vision guests to wineries have. When a guest comes to a winery, they are greeted by owners and tasting room workers poised for hospitality. They have their best foot forward. And just like all of us, what you present to guests invited for dinner isn't reflective of the struggles you had during the day. In the same way, the wine industry puts out an image of a gracious lifestyle, but that's not the heart of the business nor is that what makes the business sustainable. This is a business that has its makeup and culture rooted in the reality that you really can't do this alone. At a minimum, you have to depend on God, Mother Nature, and luck to make a year. You have to depend on farm workers to execute and harvest on time in the right way. In fact its really harvest when that all comes together. That short window is all you get. That is a whole year's worth of sales and that intense period is the canvas that underpins the true culture of the community and in the end makes the wine business sustainable.

Finger-Pointing Our Way To Luck in America

When I graduated from college I started the on-campus recruiting process. After putting myself though college for 7 years I was flat broke and I needed a job. I thought I'd get a chance to work on Wall Street; some place like Goldman Sachs maybe? They made $10k a MONTH to start. That sounded fair to me. Sadly, I woke from my dream to discover Wall Street didn't recruit from Sac State. They only recruited from the top 1% schools and Sac State was clearly in the 99%.  I struck out on all the other interviews too. On the outside I blamed the 11.8% unemployment rate we suffered at the time, but on the inside "no-no-no" wasn't doing much for my self-confidence. I wanted to finger-point but I needed to make a living.

With one last interview scheduled, that with a company for which I didn't even want to work, I got a job offer. Even if it wasn't my dream job I can't begin to describe how good that felt. I got a job! I may not have been in the 1% but I was in the top 90%. Somebody liked me! And the job? I was a management trainee for a multinational bank getting a starting salary of $11,500.00 ..... a month year ....... $11,500 a year!

Imagine my surprise when recently a good friend with an alcohol enhanced and vocal political viewpoint got on a bit of a rant and told me <with a face that looks like he sucked on a lemon and pointing a bony finger at my nose >..... "You greedy bankers are what is wrong with America."

Now I will take credit for global warming, mid-west storming, and the sun when it doesn't come up in the morning, but this? It's not my fault. I never got my Wall Street dream job but today, with another 10,000 job cuts estimated for this year on Wall Street, I'm reminded sometimes luck is when the things you want, don't happen and things you don't want do happen.

Rodney King & the Evolution of the Wine Consumer

The passing of Rodney King this past weekend was a sad event for me. I remember being so impressed with the man when he stood up to the cameras after the jury acquitted his attackers sparking the LA riots. He said simply, "Can't we get along?"  How many of us in that circumstance, having just been denied justice would have used that platform to complain about the verdict instead of being willing to utter even a single word to plea for a better world? It's hard to believe that was 20 years ago in April but it was, and the echos of  Rodney King's choices that day are still positively embedded in American Culture. He's left a positive mark. Time does move on though and with its passing, there is an opportunity to reflect on the evolution of events and cultures. While wine seems so far removed from the subject of Mr. King today, his appearance in the national press has given me a chance on this Father's Day to reflect on the past 20 years economically and the evolution of the wine consumer we're witnessing.