There is a bit of a standoff taking place in parts of wine country. No, the battle isn't with the Federales - not with the ABC, CDFA, BOE, TTB, or FDA each of whom have a regulatory role in the wine business. The battle is over events, tourism, and tasting rooms.
Saturday, April 18, 2015
Sunday, March 29, 2015
Its fair to say that I've been involved in the wine business for a long time. I'm old enough to remember Italian Swiss Colony Wine commercials in the 60's,the Judgment of Paris in the 70's, the wine cooler craze in the 80's, and the VinTech fraud that spanned both the 80's and 90's.
Sunday, March 22, 2015
Follow the Yellen Brick Road
Anyway, speaking in Paso Robles I was reminded of something that has always bothered me. The region makes great wines; as good as any place on earth and yet it has gone through constant boom and bust cycles over the years. Grapes from the Central Coast go into both value priced jugs, and collectable wines too. How can that be?
You are probably a wine expert in some form if you are reading this, but do you know precisely where the Central Coast AVA is located? Are you aware of the varietals for which the AVA is best known?
Is the Central Coast "just like Napa?"
Saturday, March 14, 2015
I used to work in retail when I was a young man. It can be fun when you have a good dialogue with a customer but when alcohol is involved, customers like Miles and Jack in the scene above can make life pretty uncomfortable for public serving employees.
That's when you need someone behind the counter who is confident and knows how to handle those situations. And before that, you want someone who can balance sales and client experience but there is a cost to attract that kind of a person, but how much is that?
Monday, February 16, 2015
The Annual SVB Wine Report and the Live Broadcast is complete. For those that missed either one, the replay and report can now be accessed here: LINK.
For those who are looking for some power point slides to use in their own presentations, we've also posted 86 slides at the bottom of the page. Most of them were used in research but not used in either the Report or the Videocast. You are welcome to use the information there - with attribution of course.
The last duty I have for the year is to post the Q&A from the live videocast. This year as seems is always the case, we had participation both Nationally and from about a dozen countries. There seems to be world interest in the US Wine Industry for some reason?
The chat follows and I've littered it this year with the labels of random participants. Feel free to contact me if you have any other questions and I'll get back to you as I'm able.
Tuesday, January 13, 2015
Live Video Conference
Wednesday, January 21, 2015
9:30 a.m.–10:30 a.m. Pacific Time
Please join SVB on Wine, Rob McMillan, EVP and founder of Silicon Valley Bank’s Wine Division, and an expert panel as they discuss the wine business and findings from the 2015 State of the Wine Industry Report.
Rob will be joined by a panel of industry experts, including Paul Mabray, Chief Strategy Officer of VinTank, Glenn Proctor, Partner in the Ciatti Company, and Amy Hoopes, Chief Marketing Officer/EVP Global Sales, Wente Family Estates in this interactive video conference, including live viewer Q & A.
This annual industry report is based on SVB’s in-depth survey of wine industry experts and insiders, third-party research, and Rob’s unique perspective as a long-time member of the wine industry.
This presentation will include insight on:
- Global Economy and its impact on the wine industry
- Winery financial performance
- Predictions on 2015 sales growth
- Wine inventory position
- Consumer demand trends
- Harvest yields and their impacts
- Bottle pricing decisions
- Bulk import activity
- Digital trends (CRM, DtC Sales, Social Media, 3rd-Party Marketers, and Compliance)
Sign up for the presentation and receive a link to the replay and the complete Silicon Valley Bank State of the Wine Industry Report 2015 after the webinar.
Please share this important industry educational opportunity on your preferred social media apps!!!
Sunday, January 11, 2015
Buying More or Less Tonnage in 2015?
I know the above chart is a little hard to read. When I start working on the Annual State of the Industry Report each year in October, the industry starts off a little hard to read too. I kinda go into this almost shipwrecked mode and cut myself off from normal business interactions and then a combination of research, survey, interviews, and analysis eventually gets me to a point where I can start writing and eventually escape my self-imposed marooning.
What I hate about the delay between finishing the report and publishing, is the world moves substantially at times and my predictions are out in the wind hanging there .... exposed to the elements for all to see. If my predictions were off when the paper is released, who wants to read the rest? Or, if they were on they can still sometimes be a retrospective view by then if events move quicker than expected. It's a little unnerving during the wait, but you'll have to tell me how I did when you read the report and watch the Live Videocast.
The State of the Industry report for this year is going to be released January 21st along with the live video broadcast. If you haven't, you can still sign up for that here: [register].