Sunday, May 17, 2015

Replay of 2015 DtC VideoCast + Chat


Another live videocast is in the can and has already hit summer re-runs on YouTube.

Somebody will soon be sending you some popcorn for you to pare with a pinot gris, so you can settle in with your tasting room colleagues to review the findings of the Wine Business Monthly/Silicon Valley Bank Tasting Room Survey .... feedback-results, whatever you want to call it.

Wednesday, May 6, 2015

SVB Direct to Consumer Live VideoCast


Silicon Valley Bank
 

Live Video Conference:
 
Tuesday, May 12, 2015
9:30 a.m. – 10:30 a.m. Pacific Time

 
Register Now

Please join us for an interactive video discussion of Silicon Valley Bank's 2015 Tasting Room Survey. This promises to be a lively conversation as SVB's Rob McMillan reviews survey results and interprets industry trends in the Tasting Room and the larger Direct To Consumer chanel along with a panel of experts.
 
Sign up for the presentation and receive a link to the replay and the complete results of the Silicon Valley Bank 2015 Tasting Room Survey after the webinar.

Speakers:

Join Us On Twitter:
Follow Rob (@SVBWineon Twitter and join the conversation before, during, and after the webinar by using #SVBWine.


Friday, May 1, 2015

How Much Did Wineries Really Make in 2014?




     The Only Place You Can Get This Information


Silicon Valley Bank is many things but chief among them is focused. We only handle the fine wine business, the innovation economy (technology companies), and the technology funding universe (VCs, Hedge Funds, etc.). I've had clients who ask if we will handle the banking for their totally credit-worthy non-wine companies, and my answer is always: "If I did that, you wouldn't like me as much as you do now."

Sunday, April 26, 2015

Should You Ever Discount Your Wine?

 
I'm betting nobody knows who Thorstein Veblen is. Like this picture, you have to be a little cockeyed to know him; be a Jeopardy Champion, enjoy thumbing through pictures of people who look like axe murderers, or maybe you are an economist with little to do with your free time except refresh your memory about a Veblen good?
 
One on-going debate in the wine business where Veblen's theories play a role is price discounts. Should you discount, and if so when and by how much? To get at an answer we'll review some economic basics. (... I know how exciting that sounds but stick with it. I won't kill you with math.)


Saturday, April 18, 2015

How Important Are Tasting Rooms to Success?

 
There is a bit of a standoff taking place in parts of wine country. No, the battle isn't with the Federales - not with the ABC, CDFA, BOE, TTB, or FDA each of whom have a regulatory role in the wine business. The battle is over events, tourism, and tasting rooms.

Sunday, March 29, 2015

W20 Group and VinTank Settle Down

 

Its fair to say that I've been involved in the wine business for a long time. I'm old enough to remember Italian Swiss Colony Wine commercials in the 60's,the Judgment of Paris in the 70's, the wine cooler craze in the 80's, and the VinTech fraud that spanned both the 80's and 90's.

Sunday, March 22, 2015

Is Your AVA "Just Like Napa?"

 
Follow the Yellen Brick Road
 
     On March 16th I was invited to be THE keynote speaker at the 21st Annual Central Coast Insights. OK ... maybe I was just  "a"  keynote speaker ... OK fine. Just don't look at me like that. I was just a "basic speaker." There. I said it..... Are you happy now?

Anyway, speaking in Paso Robles I was reminded of something that has always bothered me. The region makes great wines; as good as any place on earth and yet it has gone through constant boom and bust cycles over the years. Grapes from the Central Coast go into both value priced jugs, and collectable wines too. How can that be?

You are probably a wine expert in some form if you are reading this, but do you know precisely where the Central Coast AVA is located? Are you aware of the varietals for which the AVA is best known?

Is the Central Coast "just like Napa?"