Sunday, January 12, 2020
I finished writing the SVB Annual State of the Industry Report in early December. There are always surprises I discover when going through the research and writing. This year the surprise was the top slide. This slide is from the Annual Industry Survey and it answers a question everyone has: How is the industry feeling about the current market?
In the 2019 report last year, the overall industry sentiment turned barely negative with one percent of the industry on average turning pessimistic. That's news in and of itself in this most optimistic of businesses. But in the 2020 report which will be released this week, a whopping 46 percent of the industry turned pessimistic. Wow! Have conditions turned that bad that fast?
I think you have to respect the data. But I also believe identifying the risks and threats allows us to best define solutions to fight back and in the videocast on Tuesday, we will talk about some solutions.
Hopefully, you want to hear how we see the industry this year - threats and opportunities. Signing up for the videocast will give you a replay link to watch later, an early link to the report and slides produced and used during the session. [sign up here]
Monday, December 16, 2019
I am looking forward to the release of the Annual State of the Industry Report. I finished writing about 2 weeks ago and now it's going through regulatory, legal, compliance, marketing, production, etc. You can't believe how many people contribute to the production of this.
The report will be released on January 14th. Signing up for the videocast will give you a replay link to watch later, an early link to the report, and slides produced and used during the session. [sign up here]
You'll have to wait to hear the conclusions but here is a teaser.
We asked the question in the SVB survey, "How was your year." It might be surprising to know that sixty-nine percent of the industry believed 2019 was a good year, and 24% said it was their best year ever!
Wednesday, October 23, 2019
Winning A Battle
would be SVB's last survey and in another first, I had to let the industry know that.
I interpreted the continuing annual trend of fewer survey responses as the industry making a universal statement that our research wasn't worth spending the 13 minutes it takes on average to complete it. I can't analyze blank cells, so without a response from wineries, I can't write the Annual State of the Industry Report with the same level of analytic support. How else am I to interpret the disastrous survey response?
I knew last Friday if I couldn't get at least 200 more responses in the 4 remaining days of this 3-week survey, there was no sense in continuing, and this was going to be the last survey the bank would produce - and the good news is I would get my November and December holidays back! So the close of the survey has now apparently become news to many people, including my family. How did we end up with responses?
Friday, October 18, 2019
|Images from Pixabay|
I am trying to put the pieces together to arrive at a decision to continue or discontinue the Annual SVB Industry Survey, and I need your help to decide.
Almost 20 years ago I recognized there was a severe lack of good data and benchmarks, so I came up with the idea to start an industry survey. It was a novel concept for the era and was immensely successful. For the first time, small wineries had real business information to help in decision-making.
We gave the complete set of information and analysis to respondents and also used it to formulate pieces of the SVB State of the Industry Report. We've been fully underwriting the effort at substantial cost and producing results free of charge ever since. It has to be a labor of love on our part. I don't think anyone would confuse it with a for-profit initiative! But we are at a crossroads.
Saturday, September 28, 2019
Where are we headed as an industry? By now, everyone should be able to agree we are at an inflection point. We certainly have some obstacles to dodge. What are they? What is the magnitude of the problems? How long will we be dealing with oversupply? Where are the opportunities over the next five years? What should we do?
We can help with some of those answers by getting you some benchmarks if you [take this year's survey].
Sunday, September 22, 2019
I was intrigued at the above video which chronicles the advent and popularity of plant-based milk products like Almond Milk and at the same time the decline in the consumption of real milk. Milk and wine were both described as a healthy part of a normal diet at one point. So what happened? It's a little bit of Deja Vu.
Wednesday, September 11, 2019
Note: There are several links to articles embedded in the post following that give more context.
In fact, the total volume of wine sold through distributors in the US has turned negative in both restaurants and grocery/drug store sales in the 12 month period ending in June of this year. When was the last time that happened?