This year will be remembered as the year when we actually discovered the answer to the question: "What else can go wrong?"
I can safely speak for humanity and say that nobody wants to repeat this year. There is so much we had no control over, and what we experienced wasn't always the result of our action or inaction. Still ... here we are; moving into 2021 with increasing and record numbers of COVID cases in the US and more solutions needed for the pandemic and for our wine business. We clearly need to look for more solutions to our problems.
But I have no doubt we will survive and rebound as an industry - maybe even thrive if we make some adaptations that I will discuss again in the Annual State of the Industry Report. But all of that starts by understanding where we are. That is the beginning point. For me, understanding the business starts with the Annual Winery Conditions Survey.
The 2020 Wine Industry Survey will close Sunday night, and as of this moment we have almost 550 wineries responding versus our typical 800. For us to understand and get to the beginning point we need good tesponse rates. With weaker response rates, your 15 minutes investment in the survey has never been more critical.
For you that have yet to respond, there is still time. We will leave the survey open until late Sunday night. Here is a link to the questions in PDF, QUESTIONS, and here is a link to the actual survey, SURVEY.
If you are curious, here is what the regional participation looks like weighted by the number of wineries in the given region