The Annual SVB Direct to Consumer Survey continues to be open through March 24th, and I need your help with contributing your own data. Only participants will get a success guide... And now you're asking, 'What is a success guide?'
What most wineries want today are answers. What should wineries do to get through this period?
In this year's survey, we are collecting the solutions wineries are using to counter the headwinds. When finished, we will collate those thoughts into a file, and give those anonymized solutions only to participants. That's a success guide.
Think of the success guide as a checklist or a muse. If you are searching for answers, you might get help from hearing what others are trying.
What information will respondents get back in the guide? A very short topical list will include strategies that might fall into categories like:
Enhancing Wine Quality and Experience
Operational changes
Cost management
Supplier contracts
Inventory management
Marketing and engagement
Expansion and Distribution
Customer retention
Access to Capital
Navigating challenges
Respondents also will receive the full set of slides from which you can benchmark your operations. Neither of these two files will be released to the public.
Here are the [survey questions], and here is the [link to the survey]
