The SVB DTC Survey Closes tonight. Twenty minutes of effort in exchange for great information and benchmarks that only go to respondents.
Change in the wine business has come quickly. There is so much to do that you might wish you had extra limbs to complete everything. But rather than sprouting new legs, working smarter might be the more realistic approach, which brings me to the point:
The grandaddy of all DTC surveys, the Annual SVB Direct to Consumer Survey will close on Monday, March 24th, and I need 20 minutes of your time this weekend to contribute your winery's data, and your opinions.
What most wineries want today are answers. What should operators do to get through this period?
In exchange for participating in the survey, you will receive charts and analysis that will only go to respondents.
You will also receive the new Success Guide, which is a compilation of current wine business solutions. That will make you more efficient, thus eliminating the need for that third leg.
Here are the [survey questions] that will help you prepare, and here is the [link to the actual survey]
Please help yourself and our industry by participating this year!!
