There are several thingies (......that's a technical economic term) that are happening right now that all link together in some form to drive components and the present direction in the wine business. Since this is a blog though, and blogs are generally top of mind and brief, discussing the state of anything is going to either violate the Constitution of the Blogosphere or the tenants of mildly meaningful research. Instead, I'm going to leave out a pantload (......that's another technical economic term) ... of discussion topics such as demand for wine, and go with the top 4 thingies worth pondering at this point in the year.
- The first thingy is water. There isn't any as the video above portrays. That's not good. And it's not just a Central Valley thingy. This water thingy is running throughout the Ag. and wine industry and will only get worse.
- Second is the heat wave from the past week. Early discussions suggest the heat will reduce expected crop size by 10% plus or minus due to sunburn from the recent record heatwave. A related issue vis-à-vis supply is the size of the world harvest in the Southern Hemisphere.
- Third is rising interest rates. That does all kinds of thingies to the wine business.
- Fourth: the world is shrinking and so is the market share for US produced wine.