Showing posts with label 2016 Direct Survey. Show all posts
Showing posts with label 2016 Direct Survey. Show all posts

Sunday, May 8, 2016

Annual DtC Videocast Tomorrow - Last Chance Signup



I'm not fond of looking at pictures of myself. It's even worse when I try and grab a screen shot like the above from last year's Tasting Room videocast. Blech. Makes me sick. That looks like I'm getting ready to spit! Actually it's the end of a sentence where I'm saying 'tasting roooommmmm.' That's what I look like when I say 'm,' and it's the best I could do - I'm sad to say. But looks aren't everything. 

Sunday, March 20, 2016

Last Chance to Participate in the 2016 SVB DtC Survey


Every year when we start the Direct to Consumer Survey I'm always a little nervous about participation. The effort required to sell wine has become more difficult by the day, and owners have to make choices about where to invest their precious time. Survey results could be viewed as nice-to-have versus a critical need, but in this case I'd argue this is a have-to-have for wineries with Direct to Consumer sales.