Thursday, January 13, 2022

I have an announcement to make!


I have an announcement to make!


That's always been a phrase that makes me nervous. People don't walk into the room and grab a bullhorn to offer something trivial. What follows that remark will be something big, interesting, or important and hopefully welcome! 

This utterance might precede a happy notification that a grandchild is on the way, someone is engaged, or perhaps that your new college graduate received an offer for the job of their dreams! But it's not always that way.

I'll tell you the whole story over a glass of wine, but there was a day when I came into the living room of my then-girlfriend while everyone was watching Starsky & Hutch and announced that we were engaged! I expected congratulations! So I then turned to ask her father for his daughter's hand in marriage. He was pale and speechless. All he could get out was, no. So I have experience making announcements that go over like a lead balloon. Hopefully, I've learned and am better than I was with my ex-fiancée's father.

But I do have an announcement to make and hopefully, it will go over better than that pitiful anecdote I just told. This announcement is critically important and will impact the entire wine business. Things of this magnitude need a proper platform, so I am using a portion of next Wednesday's SVB State of the Industry Report videocast to let everyone know the story. 

I hope you will sign up below, both for the presentation and then stay for the news at the end of the videocast.

Sign Up for the State of the Industry Report and Telecast

Please join me along with Amy Hoopes, Chief Strategy and Growth Officer of the Wine Group, Paul Mabray, CEO, Pix.wine, and Danny Brager, President of Brager Alcohol Beverage Consulting, for a look at the year past and an important discussion about where we go from here.

Wednesday, January 19, 2022

9:00am - 10:30am PST

Some of the topics covered will include:

Why spirits are taking market share from the wine industry, despite pockets of success

How evolving sales channels created an opportunity for some wineries to experience their best year ever, while proving to be disappointing for others

What impact specific long-term effects caused by shifts in consumer demand will have on the overall health of the wine industry in the next ten years

What the industry can do together to elevate our opportunity for future success

REGISTER TODAY to join us for this highly anticipated 90-minute virtual gathering, get the replay link, and receive a gratis copy of Silicon Valley Bank's Annual State of the Industry Report.

Please note: 

In a change this year, only survey respondents will be able to download the slides produced with this videocast.

Zoom link will be provided upon registration.

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