Sunday, January 3, 2021

The Annual SVB State of the Industry Report is Arriving January 13th. Sign up for the Webinar and Report!


This is the opening photo from the 20th Annual SVB State of the Industry Report where we begin with a reflection; not on our industry, but on how we each as individuals adapted and prevailed during the most unique business conditions in our lifetimes. 

It's important to celebrate this victory but now that vaccines are being given and we can see an end in sight, what's next? Will business conditions return to normal? 

If we answer that question truthfully, the answer is no. That means doing nothing and hoping for a good year will produce poor outcomes. Change is needed and will require all wine businesses to apply the learnings from 2020 and evolve to find the unique prescription for your individual winey's success.

This will be the first opportunity in 2021 to review the results from the Annual SVB Winery Conditions Survey in concert with the impact and magnitude of events that shaped 2020 and influenced the performance of our industry. During the videocast, we will  provide viewers with predictions about forward business conditions and pinpoint consumer changes in 2021 and beyond. 

Wednesday, January 13, 2021, 9:00 am – 10:00 am PST

REGISTER TODAY to join us for this highly anticipated virtual gathering.

Some topics the panel will discuss include:

The consumer you knew in 2020 isn’t the same consumer that will emerge in 2021. How will your winery capitalize on the opportunity?

Wine sales will improve in some channels and deteriorate in others. Are you investing in a channel that will give you the most incremental lift?

What will define winning and losing strategies in a post-COVID world where growth in wine sales is likely to be flat?

Starting 2020 with acute oversupply should imply lower grape pricing for an extended-term under normal conditions, but nothing about 2020 was normal. How will grape pricing trend in 2021 and beyond?

Which sales strategies were the most successful in 2020 and which will remain and expand in a post-COVID world?

Please join me along with Amy Hoopes, President, Wente Family Estates, Paul Mabray, CEO,, Erik McLaughlin, CEO, Metis, and Devin Joshua, Managing Director, Merryvale Vineyards as we tackle each of these questions and more.

Signing up will give you gratis access to the live videocast, the ability to sign up for the follow-up videocast with an additional hour of content, a link to download the SVB Annual State of the Industry Report, as well as charts presented within the videocast.



  1. Always valuable and intelligent learnings and insights thanks to you and your SVB team . Looking forward to 2021 update

    1. Thanks Unk 9:33. Looking forward to having this monumental task off my plate for another year and more importantly, help the industry migrate to a better path.