Wednesday, March 18, 2020

Canceled: Annual SVB Direct to Consumer Survey

You probably recognize the photo up top of Times Square. I took it this afternoon from a webcam. You might never again see it this empty - or so that's my hope.

The Decision to Cancel

Everywhere in the US today, we are making unfortunate but necessary decisions. We're no different and have had to make the difficult call to suspend the Annual SVB/WBM Direct to Consumer Survey effective immediately.

We had to face the reality that we weren't going to have anywhere near enough responses to conduct meaningful analysis and produce statistically significant results. While we could have bombarded you all with social media and email to remind people the survey is closing, it just doesn't strike us as the right thing to do when all of our combined attention is presently focused on crisis management as well as personal health and safety.

We’d like to thank those who have already completed the survey. When business normalizes, we will revisit the decision and may reopen the survey if there is sufficient time left in the year. In that case, we will try to use your responses in that analysis so those efforts won't be wasted.

More than likely, the next survey will be the Annual State of the Industry Survey which will come out in October.

Hang in there wine industry and be positive. I can tell you with a high degree of certainty that this crisis will pass and like all past recessions, we will benefit from pent up demand at the backside when we get through this trough.


  1. Hi Rob - thanks for the heads up. Will miss it certainly. Appreciate what you do.

    1. Thanks Eric.
      I'm sure the industry will miss the 2019 metrics when the tasting rooms reopen, but there are bigger fish to fry at the moment. It does set up another problem for next year though.

      With this unnatural 60-90 days that we are suffering through, the tasting room data for 2020 is going to somehow need to be corrected for this impact.

      I'm scratching my head to figure out how we can get 2020 information that will be useful now. It may end up that we can't get good data for 2020 either, meaning we will have no metrics from 2019 or 2020 to use.

      I'm not sure how to handle that.