Saturday, October 8, 2016

Annual SVB Wine Conditions Survey Ends Friday

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Take the Survey

Face it. Getting actionable information in the wine business is challenging. You can pay more than $2,000 for an annual report on the wine business and in return, get regurgitated information. I once did that myself.

Thinking I would check on the offering of a group putting out a comprehensive report on the wine business, I was disappointed to find it was closer to a college level report that consolidated information from primary research. In fact several places cited the Silicon Valley Bank Annual Wine Report to support their findings.

There are a few places where you can get good primary research on the trends facing the business. For the past decade we've led a survey and conducted research with more than 600 wineries and the major AVA's participating from across the country each year. Why are we so lucky to get such strong participation? 

I think there are a few reasons:
  1. We deliver good and needed information to the business for free.
  2. We keep the information anonymous and noone can back into responses to determine who responded.
  3. We've earned the owner's trust that we aren't using your information to add you to a sales calling list.
  4. We give back more than we take. Only survey participants receive the complete data set back and that helps everyone in planning for the year ahead.
So I hope you will consider taking the survey this year. It takes about 12 minutes and in exchange, we will send without cost, the complete survey results, dozens of relevant graphs, and our early analysis on wine industry conditions. [Last year's survey results].

The survey is scheduled to close next Friday so please don't wait. Your participation will pay itself back many times over.

Take the survey now [LINK]


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