Without greater participation this last week, there will be no SVB Direct to Consumer Report produced this year.
Three weeks later though, we were purchased by First Citizens Bank, and we are today operating as Silicon Valley Bank, a division of First Citizens Bank.
During that dark period when we were being run by the FDIC, we literally had hundreds of people encouraging us to find a way to continue producing the gratis information we've done for more than 20 years. Because of that encouragement, with the ownership question behind, we decided to produce the Direct to Consumer survey and report, a month later than usual. It was the industry encouragement that was the deciding factor.here is the information produced last year.]
Sadly, as of Sunday evening with the survey open for nineteen days already, we only have 185 total survey responses. We need closer to 600 to provide good industry analysis.
The Annual Direct to Consumer Survey will close this next weekend on Sunday May 22nd. If we have insufficient responses which appears likely, we won't be able to produce a report this year.
If you would like to reverse that outcome and receive the metrics and analysis we've always provided, and support all those in the wine business, academia, and the investment community who use this information, PLEASE take the survey and encourage your social media contacts to do the same.