Selling Wine in a Pandemic
I made several suggestions within that post on sales and marketing, including the following:
Use your marketing imagination and messaging to get consumers to buy online. It's a less expensive way to sell. And while you're at it, see if you can get new club signups in the process. There are many ideas to consider that may drive new behaviors including coupons, discounting, free tickets to future events, and gift cards that could be used on the next purchase. Figuring out how to direct people to online sales will continue to pay off even after this situation fades from the news.
Successful wineries benchmark their performance!
The 2022 Direct to Consumer Survey is Open now through March 18th
You Can't Get The Survey Results or Presentation Slides Without Participating
Are you ready to participate in the survey this year?
Please promote this post on your favorite social media platform, or even better - please forward [this link] to your winery colleagues and ask them to participate. It does take everyone's effort to make this outreach a success.
If you would like your AVA to participate, we will also send the participating AVAs free regional benchmarks for their own use, presuming we have a statistically significant sample size to analyze.