How do you sell wine in a Pandemic?
That was the question asked in middle-March 2020 as the industry, country, and world awoke to discover that we were living in circumstances that seemed more like a second-rate Hollywood movie.
Now, more than a year into the COVID Pandemic, we have answered many of those early questions, and we’ve discovered a few things about ourselves along the way, about our ability to adapt, create, and even thrive in some cases during a period I would describe as the most difficult business conditions since Prohibition.
One such change is in the headline slide where for the first time, more wineries reported adopting the by-appointment model than any other approach. Sure, in many cases that was mandated by local health authorities, but you would be remiss to dismiss that as a complete aberration when the trend prior was clearly demonstrating a secular shift.
How did your winery negotiate the Pandemic relative to your peers? What can you learn from others who had more success? What strategies can you enhance and keep to drive growth?
The Annual SVB Direct to Consumer Report and Webcast will be released on Monday, May 25th and with it, charts and commentary that are a starting point for self-reflection about our combined and individual successes and challenges in 2020.
- Driving consumer sales during a pandemic
- Digital strategies for the future
- The evolution of the tasting room
- Post-COVID strategies, and much more!
We hope you can join us for this highly anticipated virtual gathering! Please [SIGN UP]!!
Rob, not sure if you know but this overlaps with the Wine Industry Sales Symposium....ReplyDelete
No, I didn't know and that is an excellent show too. Years ago I tried to avoid conflict like this but discovered there are always going to be conflicts in some form. We do offer a replay in case someone wants to sign up here and attend the WISS live.Delete