Sunday, August 9, 2020

You Are at the Bottom and Looking for Inspiration


Inspiration is the substance of undiscovered strategies. It can come from almost anywhere if we stay positive and are open to it, but it's the fuel that ignites change.

This pandemic has put many people in the wine, travel, restaurant, and hospitality business on their heals or flat on their backs. 

Being in the cruise business might come to mind as being the worst place to be today, but at least cruise lines can raise money to survive. 

Perhaps the most difficult job today is owning a small travel agency as does my friend Michael Mastrocola at MillenniuM Travel, who many will know because he arranges annual cruises for a host of wineries.