Showing posts with label Nielsen. Show all posts
Showing posts with label Nielsen. Show all posts

Sunday, January 10, 2016

What if you Discount Wine and Case Sales Drop?

  
Source: Nielsen Beverage
      
      Just Slip Out the Back, Jack

It can be a little hard getting revved back up when the year starts. Truth be told, few of us are excited to jump back in full speed. We'd rather slip back to revel in the warmth of the holiday's then start executing on the new plan.

I have a little difficulty finding normal when the year starts because November and December find me researching and writing the Banks Annual State of the Industry Report. Add in Christmas, the New Year, business holiday parties, routine daily business issues and my birthday  - which falls on December 24th, but it's OK if you forgot. You can get me a gift next time. Anyway.... I can't wait to start the new year and find normal again!