Sign Up: SVB Wine Report Released Next Week

Live Video Conference

Wednesday, January 21, 2015

9:30 a.m.–10:30 a.m. Pacific Time

 

Please join SVB on Wine, Rob McMillan, EVP and founder of Silicon Valley Bank’s Wine Division, and an expert panel as they discuss the wine business and findings from the 2015 State of the Wine Industry Report.

 

Rob will be joined by a panel of industry experts, including Paul Mabray, Chief Strategy Officer of VinTank, Glenn Proctor, Partner in the Ciatti Company, and Amy Hoopes, Chief Marketing Officer/EVP Global Sales, Wente Family Estates in this interactive video conference, including live viewer Q & A.

This annual industry report is based on SVB’s in-depth survey of wine industry experts and insiders, third-party research, and Rob’s unique perspective as a long-time member of the wine industry.

This presentation will include insight on:

• Global Economy and its impact on the wine industry
• Winery financial performance
• Predictions on 2015 sales growth
• Wine inventory position
• Consumer demand trends
• Harvest yields and their impacts
• Bottle pricing decisions
• Bulk import activity
• Digital trends (CRM, DtC Sales, Social Media, 3rd-Party Marketers, and Compliance)

Sign up for the presentation and receive a link to the replay and the complete Silicon Valley Bank State of the Wine Industry Report 2015 after the webinar.

 

Please share this important industry educational opportunity on your preferred social media apps!!!

Are Wineries Going to Buy Fewer Grapes in 2015?

Buying More or Less Tonnage in 2015?

Self-Imposed Marooning  

I know the above chart is a little hard to read. When I start working on the Annual State of the Industry Report each year in October, the industry starts off a little hard to read too. I kinda go into this almost shipwrecked mode and cut myself off from normal business interactions and then a combination of research, survey, interviews, and analysis eventually gets me to a point where I can start writing and eventually escape my self-imposed marooning. 

What I hate about the delay between finishing the report and publishing, is the world moves substantially at times and my predictions are out in the wind hanging there .... exposed to the elements for all to see. If my predictions were off when the paper is released, who wants to read the rest? Or, if they were on they can still sometimes be a retrospective view by then if events move quicker than expected. It's a little unnerving during the wait, but you'll have to tell me how I did when you read the report and watch the Live Videocast.

The State of the Industry report for this year is going to be released January 21st along with the live video broadcast. If you haven't, you can still sign up for that here: [register].