2019 SVB State of the Wine Industry
Report & Videocast
Wednesday, January 16, 2019 at 9:30 a.m. PT or 12:30 p.m. ET
The wine business is changing. You can feel it, even if you can't quantify it. Before you plan out sales and marketing for 2019, you will want to tune-in and discover what's taking place, because there were surprises I didn't expect when I started researching this year.
I'm releasing the 2019 Annual State of the Wine Industry Report on Wednesday the 16th and from my seat, think it's the most important report I've ever penned. We are at a clear point of consumer change that is going to require an answer and response from the wine industry. Doing the same thing you are doing today is going to deliver sub-optimal results over the next 5 years.
With my studio guests, we hope to enlighten the audience, animate the report findings and start the dialogue leading to change in the way we are selling wine.
Please join me alongside Amy Hoopes, president of Wente Family Estates; Paul Mabray, CEO of Emetry; and Dale Stratton, vice president of commercial insights at Constellation Brands, in a live videocast and presentation of the annual Silicon Valley Bank State of the Wine Industry Report.
Live video attendance gets you the opportunity to chat with other attendees around the world and ask questions of the panel. We will address some questions live, and will have a follow-up broadcast of many of the questions we don't get to during a subsequent, tape-delayed videocast.
The panel will discuss and debate the following topics:
- Changing consumer demand for wine — who's buying and who isn't
- Cannabis — it's present and future impact on wine consumers
- The import invasion
- Fatigue with direct-to-consumer strategies in the tasting room and club models
- New bar concepts driving the consumption patterns of young consumers
- Growth opportunities and threats in the next five years
- Much more