The Real Threat to Wine Sales is Being Ignored

 

While we've been fighting the Pandemic, another public policy battle surrounding health has been quietly fought in the shadows, the goal of which is to reduce or eliminate wine consumption by painting it as cancerous and unhealthy. This battle has been going on for a very long time, but the wine business hasn't responded or pushed back on the subject for 20 years.

Wine & Milk in Decline Due to Changing Science

I was intrigued at the above video which chronicles the advent and popularity of plant-based milk products like Almond Milk and at the same time the decline in the consumption of real milk. Milk and wine were both described as a healthy part of a normal diet at one point. So what happened? It's a little bit of Deja Vu.