Final SVB Annual Survey Participation Update

 

Survey Results as of 10/17 at noon

The SVB Annual State of the Wine Industry Survey closes this coming Sunday evening, October 17th. 

The great news is there has been a strong response rate this year, and we will close with a statistically significant response size above 500 total responses. The AVAs in seven regions will receive their own comps to compare performance against the other regions. 

A special thanks to Paso Robles for their record participation this year. Napa will again cross the 100-participant mark, so once again, thank you, Napa!  

I'd still love additional responses from wineries in Oregon, Washington, Lodi/Clarksburg, New York, Santa Cruz/Monterey, and Texas. With another seven to ten responses, each of the last four named regions will have sufficient responses to have their own regional comps too.

Please promote this post on your favorite social media to get the word out for the last push!

Adding your data to this annual industry event will only take about 20 minutes. 

Here are the survey questions that you can use to prepare: Link. 

Here is the survey itself: Link.

The Annual SVB State of the Industry Survey is Closing

The wine industry is in uncharted territory, but analysts' opinions of its current state vary. If the analyst views were music, they would range from Bob Marley's, 'Every Little Thing's gonna be Alright,' to Led Zeppelin's, 'When the Levee Breaks, I'll Have no Place to Stay.' Who are you going to believe?

Is this a correction, or a small road bump?

Before discussing the topic, let me get some quick business out of the way: The SVB Annual State of the Industry Survey is open for two more weeks, and your participation is vital. We really need your help. We currently have 140 responses but need at least 500 responses. Why participate? 

The SVB Wine Industry Report has provided transparent, fact-based direction for the US Wine Industry for decades. The survey adds subjective color to objective data. That color produces better understanding, which is the first step in planning change. 

This survey is done in partnership with you the winery. Adding your data to this annual industry event will only take about 20 minutes. 

• Here are the survey questions that you can use to prepare: Link. 
• Here is the survey itself: Link.