The wine industry is in uncharted territory, but analysts' opinions of its current state vary. If the analyst views were music, they would range from Bob Marley's, 'Every Little Thing's gonna be Alright,' to Led Zeppelin's, 'When the Levee Breaks, I'll Have no Place to Stay.' Who are you going to believe?
While instinct has a place, facts matter, and there are too many supporting facts to believe everything is just fine. Finding the good news in the information has become challenging, but it's not all bad. Some wineries continue to perform well, even though they are experiencing the same headwinds as your winery. Why is that? How will you respond to the headwinds? Where are there opportunities?
SVB has been dissecting the wine business and offering the industry and regions fact-based guidance for nearly 30 years. The NY Times calls the SVB report "probably the most influential analysis of its kind." What do we owe that to? A lot of consistent hard work and a desire to improve each year, a wide net when gathering information, personal relationships with hundreds of wineries, and a partnership with the industry to drive benchmarks that give subjective and objective conclusions to our opinions. We can only do what we do with the industry's support.
These are the final days to participate in the 2024 State of the Industry Survey. We have a soft close scheduled for Friday the 18th but have decided to leave the survey open for stragglers through the weekend. We currently have 363 responses and are on pace to reach our goal of 500 wineries with cooperation this week.
Adding your data to this annual industry event will only take about 20 minutes.
