SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Showing posts with label luxury goods. Show all posts
Showing posts with label luxury goods. Show all posts
Sunday, June 12, 2016

Selling Millennials Through Myths & Lies (Final Part 3)

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Millennials Are Normal People? This is the third of a three part series:  Part 1 ,  Part 2 If millennials are narcissistic, lazy,...
3 comments:
Friday, May 31, 2013

Why Sell Wine Based on Aroma and Taste?

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Selling commodities is difficult because people buy on emotion, or instinct if you will. Want and desire are powerful emotions that ca...
27 comments:
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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