Thursday, March 20, 2025

The SVB Direct to Consumer Survey Closes Tonight, Monday, March 24th.

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  The SVB DTC Survey Closes tonight. Twenty minutes of effort in exchange for great information and benchmarks that only go to respondents. ...
Wednesday, March 12, 2025

Do you need a success guide?

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The Annual SVB Direct to Consumer Survey continues to be open through March 24th, and I need your help with contributing your own data. Onl...
Friday, January 31, 2025

Wine: It's what the young consumer wants. They just don't know it.

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  The beginning of change is understanding. Each January in California, we are all enlightened by the Unified Wine and Grape Symposium , the...
Monday, January 20, 2025

SVB State of the Wine Industry - what comes next?

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 Click on the above picture to use the QR Code, or try this link:  State of the Industry 2025 How Long Will This Last? Now it feels like it...
Saturday, January 4, 2025

US Government Recommending Lowered Alcohol Guidelines and Enhanced Cancer Warnings

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  The Political Tug-of-War The title of this post reflects the actions the Surgeon General is promoting. It's part of a long-term, well-...
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Thursday, October 17, 2024

Final SVB Annual Survey Participation Update

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  Survey Results as of 10/17 at noon The SVB Annual State of the Wine Industry Survey closes this coming Sunday evening, October 17th.  The ...
Tuesday, October 15, 2024

The Annual SVB State of the Industry Survey is Closing

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The wine industry is in uncharted territory, but analysts' opinions of its current state vary . If the analyst views were music, they wo...