Wednesday, June 11, 2025

Prescience - the 2025 SVB DtC Report is next Tuesday

The Annual SVB Videocast is next Tuesday, June 17th. 
Why should you listen? 
Prescience. Read below, please.


The following is the blog post I made on April 28th, 2019, before the DTC videocast. There hasn't been a single edit. The underscored part is exactly as written 6 years ago.

What's the Greatest Risk Today?


The wine business is far more complex than people think. It's a maze of complexities with different models, varying paths to the consumer, pressure from federal, local, and state regulations, a lack of good information, controlling power in a small numbers of hands and changing consumer demand. Oftentime decisions are made with the love of the product in mind, versus a business decision being made with financial returns in mind.

Perhaps the greatest risk we should all be most worried about is our tendency to continue on on a path that's successful. If it works, we keep riding the trend as far as we can, until the strategy fails. In an industry that takes 5 years to get a fully mature yield, shouldn't we be making decisions with a view to meeting the future instead of reacting to the present? Where will things be in 5 years? I guarantee the industry 5 years from now will look very different than it does right now, so the strategies that are starting to wobble today, will be on life support five years from today.

THAT ... is why you should register for the 2025 report and videocast. 


You won't want to miss the commentary from the experts on the panel. Busy at that time? Register anyway and receive the report and replay—completely free, as it has been for over 25 years.

By registering for our live event, you’ll also gain priority access to the 2025 Direct-to-Consumer Wine Survey Report and on-demand event replay.

Virtual Event Details
• Tuesday, June 17, 2025
• 9:00 am – 10:30 am PT

Our exclusive panel of wine industry innovators will include:
  • Paul Mabray – CEO, Pour Now
  • Rob McMillan – EVP & Founder, Silicon Valley Bank Wine Division
  • Andrea Myers – Director of DTC Sales & Marketing, Round Pond Estate
  • Justin Noland – VP of Digital Experience, Treasury Americas

 Register today and join us for another thought-provoking virtual gathering.

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