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THE BUSINESS OF U.S. FINE WINE

Showing posts with label cohort wine consumption. Show all posts
Showing posts with label cohort wine consumption. Show all posts
Monday, January 16, 2017

Will Boomers Keep Buying Wine?

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The title of this piece is the question all wine companies should be asking today, because boomers are the dominant cohort across all p...
Saturday, June 4, 2016

Selling Millennials Through Myths & Lies (Part 2 of 3)

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Desperate to find the secret of the millennial code, media and researchers have taken creative license over the past fifteen years whic...
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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