Showing posts with label Direct to Consumer Survey. Show all posts
Showing posts with label Direct to Consumer Survey. Show all posts
Sunday, May 14, 2023

Will there be a Silicon Valley Bank DTC Report this year? It's looking doubtful.

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Without greater participation this last week, there will be no SVB Direct to Consumer Report produced this year. It's always difficult t...
Sunday, May 7, 2023

The SVB 2023 Direct to Consumer Wine Survey is Open!

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For those following closely, you will notice that I've changed the headline slide back from Rob McMillan on Wine, to the prior blog titl...
Sunday, June 12, 2022

Where Is the DTC business headed?

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  The answer to the blog title is the point of the Annual SVB Direct to Consumer Videocast, which is taking place this coming Wednesday, Jun...
Sunday, March 6, 2022

Internet Sales are dramatically higher, but how do we know?

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  Selling Wine in a Pandemic What an insane past few years! But doesn't it feel wonderful to be moving into spring and at the same time ...
Sunday, June 6, 2021

The 2021 DTC Videocast Brings Clarity to a Changed Consumer

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The Report Fifteen hundred people signed up to watch the 2021 Silicon Valley Bank Annual Direct to Consumer Videocast held on May 25th, wher...
Saturday, February 27, 2021

Discover 2021 Consumer Trends by Participating in the Annual Direct to Consumer Survey

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    Let's Never have Another Year like 2020 I opened the 2021 SVB State of the Industry Report with this line: "2020 will go down ...
Sunday, March 8, 2020

The Annual SVB Direct to Consumer Survey is Open

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Improving and evolving your direct sales strategies, marketing, and sales will be the difference between success and struggling in t...
Sunday, April 28, 2019

Annual SVB/WBM Direct Consumer Sales Videocast

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      Lots of Shades and Few Patterns When I wrote the business plan for Silicon Valley Bank's entrance to the wine industry in ...
Sunday, March 17, 2019

Annual Direct to Consumer Survey Closes this Week

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Every year SVB and Wine Business Monthly collaborate on a survey that maps out the changes in direct to consumer wine sales - providin...
Tuesday, June 5, 2018

After-Hours TV: The Cutting Edge of DTC Sales

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It Never Ended The annual SVB videocast was over, but the cameras kept rolling and the discussion continued through the night until t...
Friday, May 18, 2018

Video Replay: Secrets to Successful DtC Sales

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On May 17th we presented several of the findings from the most recent Direct to Consumer survey. This year we again had good particip...
Saturday, March 17, 2018

Last Chance to Get 2018 DtC Metrics

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The Direct-to-Consumer Wine Sales Survey closes March 23   Take the survey How do you know you are performing at the top ...
Sunday, March 11, 2018

What Will the Wine Business Look Like in 2028?

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I've recently been thinking about the changing metrics we've had available to manage the wine business over the years. Wha...
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Saturday, May 20, 2017

Replay: SVB Direct to Consumer Survey

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We had a good time on set delivering several perspectives on the SVB/WBM annual Direct to Consumer survey. For those aficionados of o...
Sunday, May 7, 2017

SVB Annual DtC Benchmarks

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Direct to Consumer sales now represent 60% of the average winery's revenue, but the real growth in direct sales has only taken pla...
Wednesday, March 1, 2017

Annual DtC Survey is Open!

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Today, the eleven largest wineries are moving 80% of the wine sold in America, while distributors continue to march toward complete...