SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Showing posts with label Cohorts. Rob McMillan. Show all posts
Showing posts with label Cohorts. Rob McMillan. Show all posts
Wednesday, January 11, 2023

The 2023 SVB Annual State of the Industry Report will be released January 18th

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  Register here for the videocast, replay, presentation deck, and copy of this year's report. Within the 2022 SVB State of the Wine Ind...
Sunday, April 28, 2019

Annual SVB/WBM Direct Consumer Sales Videocast

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      Lots of Shades and Few Patterns When I wrote the business plan for Silicon Valley Bank's entrance to the wine industry in ...
Friday, September 28, 2018

The Annual SVB Wine Business Survey

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         Business Intelligence? There is something changing in the business environment. You can feel it. Business is good,...
Monday, May 30, 2016

Selling Millennials Through Myths & Lies (Part 1)

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Authenticity. Only for millennials? Just the Facts Millennials are the most engaged and socially connected generation of all cohorts...
16 comments:
Sunday, May 8, 2016

Annual DtC Videocast Tomorrow - Last Chance Signup

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I'm not fond of looking at pictures of myself. It's even worse when I try and grab a screen shot like the above from last year...
Sunday, March 27, 2016

Market to GenX at your own Risk

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Let's talk about Millennials! How exciting is that conversation? Demographers and researchers are laser focused. It's a feeding f...
15 comments:
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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