SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Monday, July 5, 2021

Wine Demand is Turning Negative, Defying Good News

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Photo by Mohau Mannathoko I don't like it but... it's true. I might have missed on a prediction that I made.  Starting in January of...
27 comments:
Sunday, June 6, 2021

The 2021 DTC Videocast Brings Clarity to a Changed Consumer

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The Report Fifteen hundred people signed up to watch the 2021 Silicon Valley Bank Annual Direct to Consumer Videocast held on May 25th, wher...
Wednesday, May 19, 2021

The Annual SVB Direct to Consumer Webcast is Tuesday May 25th

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       How do you sell wine in a Pandemic? That was the question asked in middle-March 2020 as the industry, country, and world awoke to dis...
2 comments:
Thursday, March 25, 2021

Why Am I so Optimistic about 2021

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Opportunity Knocks Ebullience!  That's a word we haven't heard much in the past year. But I predict that's only the start. You m...
2 comments:
Saturday, February 27, 2021

Discover 2021 Consumer Trends by Participating in the Annual Direct to Consumer Survey

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    Let's Never have Another Year like 2020 I opened the 2021 SVB State of the Industry Report with this line: "2020 will go down ...
Monday, January 18, 2021

Predicting Higher Demand for Wine in 2021.

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    The Case to be Made for a Party   At the end of Prohibition in the U.S. the consumption of wine as measured, slowly grew until war was d...
4 comments:
Sunday, January 10, 2021

SVB Annual State of the Industry Report and Videocast is Wednesday. Sign up!

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      We're All Glad that Year is Over 2020 will go down as the year in which we answered the heretofore rhetorical question - What else...
Sunday, January 3, 2021

The Annual SVB State of the Industry Report is Arriving January 13th. Sign up for the Webinar and Report!

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  This is the opening photo from the 20th Annual SVB State of the Industry Report where we begin with a reflection; not on our industry, bu...
2 comments:
Wednesday, October 21, 2020

What is the Industry Reporting for 2020 Results? The SVB Survey Has Early Returns [Still Open]

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While the unprecedented impacts of the Pandemic and wildfires have rightfully absorbed the attention of the media and industry participants,...
Sunday, August 9, 2020

You Are at the Bottom and Looking for Inspiration

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Inspiration is the substance of undiscovered strategies. It can come from almost anywhere if we stay positive and are open to it, but it...
9 comments:
Monday, May 11, 2020

Signup: SVB State of the Industry - Special Edition

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    On March 23rd, eight days after we closed tasting rooms in California, I posted a blog about crisis management where I suggested for...
Sunday, May 3, 2020

Post Lock-Down Opportunity for Wineries

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The above chart from the USDA is a little cluttered, but the dotted lines show how US consumers have been moving from eating at home,...
10 comments:
Monday, April 27, 2020

What is Normal in a Post COVID-19 World?

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The Coronavirus Pandemic for the wine and restaurant industries has been like getting picked up in a tornado and dropped into the Wizzar...
37 comments:
Monday, March 23, 2020

Crisis Management for Wine Country

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I'm not alone when I say that I've never been through anything like this and didn't see it coming. I had no way of imagin...
20 comments:
Wednesday, March 18, 2020

Canceled: Annual SVB Direct to Consumer Survey

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You probably recognize the photo up top of Times Square. I took it this afternoon from a webcam. You might never again see it this emp...
2 comments:
Sunday, March 15, 2020

Selling Wine in a Pandemic

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There are times in life when we have to react to circumstances that are well outside of anything expected. A pandemic? Well, that's a...
24 comments:
Sunday, March 8, 2020

The Annual SVB Direct to Consumer Survey is Open

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Improving and evolving your direct sales strategies, marketing, and sales will be the difference between success and struggling in t...
Saturday, February 8, 2020

The Email You Don't Want to Get

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I have a role that puts me in contact with winery owners, analysts, entrepreneurs and occasionally even people with checkmarks next to th...
90 comments:
Sunday, January 12, 2020

Final Call: Sign up for the 2020 SVB Industry Videocast and Report

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I finished writing the SVB Annual State of the Industry Report in early December. There are always surprises I discover when going thro...
Monday, December 16, 2019

2020 SVB State of the Industry Report & Videocast

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I am looking forward to the release of the Annual State of the Industry Report. I finished writing about 2 weeks ago and now it's...
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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