SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Friday, May 18, 2018

Video Replay: Secrets to Successful DtC Sales

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On May 17th we presented several of the findings from the most recent Direct to Consumer survey. This year we again had good particip...
Saturday, May 12, 2018

Last Chance: SVB Live DtC Videocast

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I wanted to title this post with something like, "Jaw Dropping Evidence You Won't Believe !!" Then I was going to send yo...
Wednesday, May 9, 2018

Support Animals and the New Napa Hillside Initiative

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This past weekend I went to Trader Joe's to get supplies for making pizza. When I entered the store, I noticed an old yellow Labrador m...
Sunday, April 8, 2018

Estado de la Industria Vinícola de Estados Unidos 2018

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Autor: Rob McMillan, Vice President Ejecutivo, Silicon Valley Bank PREFACIO Esta es una traducción al español del estado anual del ...
Monday, March 26, 2018

Are you Irrelevant to the New Consumer?

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I hit my drive this far from the hole. When released, the SVB Annual State of the Wine Industry Report gets wide coverage both domest...
Saturday, March 17, 2018

Last Chance to Get 2018 DtC Metrics

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The Direct-to-Consumer Wine Sales Survey closes March 23   Take the survey How do you know you are performing at the top ...
Sunday, March 11, 2018

What Will the Wine Business Look Like in 2028?

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I've recently been thinking about the changing metrics we've had available to manage the wine business over the years. Wha...
6 comments:
Sunday, January 28, 2018

Weed is Impacting Wine Sales

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          Everybody Must Get Stoned ... I spent last week at the  Unified Wine Symposium  in Sacramento. I've been coming to the ...
Saturday, January 20, 2018

2018 SVB Wine Report Videocast Replay

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The 2018 Annual SVB Wine Industry Videocast was presented last Wednesday to a record audience both domestically and across the globe. You...
Monday, January 8, 2018

Disturbing Sales Growth Trends Through September

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Most of wineries have already developed their strategic plans for 2018 and are starting to execute. The plans had to be put together...
16 comments:
Tuesday, December 5, 2017

Fire Damage Becoming Clear

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When you're standing in the middle of something, it's hard to understand just how big it is, and when the Napa fires were at the ...
24 comments:
Tuesday, October 17, 2017

How Will We Recover from the Fires?

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    Was That Just Last Week? Without full containment yet, many are already looking forward to begin the recovery, even with still ...
2 comments:
Sunday, September 24, 2017

Is Opening a Downtown Tasting Room Smart?

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<<click on picture for better view>> The Regulatory Landscape Falling on the heels of a growing anti-tourism movement...
29 comments:
Saturday, September 2, 2017

Premium Wine Sales Decelerating

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      The Big Short It's easy to tell people what they want to hear. It's harder to tell them what they don't w...
60 comments:
Sunday, June 18, 2017

Podcast: An Industry View Through Rob McMillan's Wine Glass

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  I had the opportunity to visit Christian Oggenfuss and Geralyn Brostrom at the Napa Valley Wine Academy  just after the release of t...
Monday, May 29, 2017

Restaurant Wine Sales Collapsing for Small Wineries

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      I Will Always Love You Every credible measure that I see regarding restaurant wine sales is trending negative for the small fami...
56 comments:
Saturday, May 20, 2017

Replay: SVB Direct to Consumer Survey

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We had a good time on set delivering several perspectives on the SVB/WBM annual Direct to Consumer survey. For those aficionados of o...
Sunday, May 7, 2017

SVB Annual DtC Benchmarks

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Direct to Consumer sales now represent 60% of the average winery's revenue, but the real growth in direct sales has only taken pla...
Wednesday, March 15, 2017

The Tough Questions Wine Clubs Face

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  After many years of flailing away looking for the right strategy, we are seeing DtC sales homogenize around a common theme. Wineries ...
52 comments:
Wednesday, March 1, 2017

Annual DtC Survey is Open!

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Today, the eleven largest wineries are moving 80% of the wine sold in America, while distributors continue to march toward complete...
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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