SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Monday, March 26, 2018

Are you Irrelevant to the New Consumer?

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I hit my drive this far from the hole. When released, the SVB Annual State of the Wine Industry Report gets wide coverage both domest...
Saturday, March 17, 2018

Last Chance to Get 2018 DtC Metrics

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The Direct-to-Consumer Wine Sales Survey closes March 23   Take the survey How do you know you are performing at the top ...
Sunday, March 11, 2018

What Will the Wine Business Look Like in 2028?

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I've recently been thinking about the changing metrics we've had available to manage the wine business over the years. Wha...
6 comments:
Sunday, January 28, 2018

Weed is Impacting Wine Sales

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          Everybody Must Get Stoned ... I spent last week at the  Unified Wine Symposium  in Sacramento. I've been coming to the ...
Saturday, January 20, 2018

2018 SVB Wine Report Videocast Replay

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The 2018 Annual SVB Wine Industry Videocast was presented last Wednesday to a record audience both domestically and across the globe. You...
Monday, January 8, 2018

Disturbing Sales Growth Trends Through September

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Most of wineries have already developed their strategic plans for 2018 and are starting to execute. The plans had to be put together...
16 comments:
Tuesday, December 5, 2017

Fire Damage Becoming Clear

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When you're standing in the middle of something, it's hard to understand just how big it is, and when the Napa fires were at the ...
24 comments:
Tuesday, October 17, 2017

How Will We Recover from the Fires?

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    Was That Just Last Week? Without full containment yet, many are already looking forward to begin the recovery, even with still ...
2 comments:
Sunday, September 24, 2017

Is Opening a Downtown Tasting Room Smart?

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<<click on picture for better view>> The Regulatory Landscape Falling on the heels of a growing anti-tourism movement...
29 comments:
Saturday, September 2, 2017

Premium Wine Sales Decelerating

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      The Big Short It's easy to tell people what they want to hear. It's harder to tell them what they don't w...
60 comments:
Sunday, June 18, 2017

Podcast: An Industry View Through Rob McMillan's Wine Glass

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  I had the opportunity to visit Christian Oggenfuss and Geralyn Brostrom at the Napa Valley Wine Academy  just after the release of t...
Monday, May 29, 2017

Restaurant Wine Sales Collapsing for Small Wineries

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      I Will Always Love You Every credible measure that I see regarding restaurant wine sales is trending negative for the small fami...
56 comments:
Saturday, May 20, 2017

Replay: SVB Direct to Consumer Survey

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We had a good time on set delivering several perspectives on the SVB/WBM annual Direct to Consumer survey. For those aficionados of o...
Sunday, May 7, 2017

SVB Annual DtC Benchmarks

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Direct to Consumer sales now represent 60% of the average winery's revenue, but the real growth in direct sales has only taken pla...
Wednesday, March 15, 2017

The Tough Questions Wine Clubs Face

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  After many years of flailing away looking for the right strategy, we are seeing DtC sales homogenize around a common theme. Wineries ...
52 comments:
Wednesday, March 1, 2017

Annual DtC Survey is Open!

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Today, the eleven largest wineries are moving 80% of the wine sold in America, while distributors continue to march toward complete...
Monday, January 16, 2017

Will Boomers Keep Buying Wine?

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The title of this piece is the question all wine companies should be asking today, because boomers are the dominant cohort across all p...
Tuesday, January 3, 2017

2017 State of the Industry Report

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Most of the wine business has already developed their strategic plans for 2017 and is starting to execute. The plans had to be put t...
2 comments:
Sunday, October 30, 2016

Louis Vuitton: A Story in Brand Destruction

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  Rome: The Eternal City My fiance Jackie and I just got back from a spectacular 2 week wine cruise with Darioush Winery that st...
17 comments:
Thursday, October 13, 2016

The Election Perspective from Europe

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Who do Europeans Want for President? I've been hiding in Europe while the most recent election debate has been taking place. I...
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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