SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Monday, May 29, 2017

Restaurant Wine Sales Collapsing for Small Wineries

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      I Will Always Love You Every credible measure that I see regarding restaurant wine sales is trending negative for the small fami...
56 comments:
Saturday, May 20, 2017

Replay: SVB Direct to Consumer Survey

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We had a good time on set delivering several perspectives on the SVB/WBM annual Direct to Consumer survey. For those aficionados of o...
Sunday, May 7, 2017

SVB Annual DtC Benchmarks

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Direct to Consumer sales now represent 60% of the average winery's revenue, but the real growth in direct sales has only taken pla...
Wednesday, March 15, 2017

The Tough Questions Wine Clubs Face

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  After many years of flailing away looking for the right strategy, we are seeing DtC sales homogenize around a common theme. Wineries ...
52 comments:
Wednesday, March 1, 2017

Annual DtC Survey is Open!

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Today, the eleven largest wineries are moving 80% of the wine sold in America, while distributors continue to march toward complete...
Monday, January 16, 2017

Will Boomers Keep Buying Wine?

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The title of this piece is the question all wine companies should be asking today, because boomers are the dominant cohort across all p...
Tuesday, January 3, 2017

2017 State of the Industry Report

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Most of the wine business has already developed their strategic plans for 2017 and is starting to execute. The plans had to be put t...
2 comments:
Sunday, October 30, 2016

Louis Vuitton: A Story in Brand Destruction

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  Rome: The Eternal City My fiance Jackie and I just got back from a spectacular 2 week wine cruise with Darioush Winery that st...
17 comments:
Thursday, October 13, 2016

The Election Perspective from Europe

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Who do Europeans Want for President? I've been hiding in Europe while the most recent election debate has been taking place. I...
Saturday, October 8, 2016

Annual SVB Wine Conditions Survey Ends Friday

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  Face it. Getting actionable information in the wine business is challenging. You can pay more than $2,000 for an annual repor...
Sunday, August 14, 2016

The Scourge of Tourism Circa 1972

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Is tourism a problem? It depends who you ask, but it's impact has been feared and debated for a very long time as an issue...
12 comments:
Sunday, June 12, 2016

Selling Millennials Through Myths & Lies (Final Part 3)

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Millennials Are Normal People? This is the third of a three part series:  Part 1 ,  Part 2 If millennials are narcissistic, lazy,...
3 comments:
Saturday, June 4, 2016

Selling Millennials Through Myths & Lies (Part 2 of 3)

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Desperate to find the secret of the millennial code, media and researchers have taken creative license over the past fifteen years whic...
4 comments:
Monday, May 30, 2016

Selling Millennials Through Myths & Lies (Part 1)

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Authenticity. Only for millennials? Just the Facts Millennials are the most engaged and socially connected generation of all cohorts...
16 comments:
Sunday, May 8, 2016

Annual DtC Videocast Tomorrow - Last Chance Signup

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I'm not fond of looking at pictures of myself. It's even worse when I try and grab a screen shot like the above from last year...
Sunday, March 27, 2016

Market to GenX at your own Risk

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Let's talk about Millennials! How exciting is that conversation? Demographers and researchers are laser focused. It's a feeding f...
15 comments:
Tuesday, March 22, 2016

The 2016 Wine Market Council's Findings Are Wrong

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      WMC: "Millennials Consume 42% of all wine in America" The Wine Market Council presented their annual 2016 roadsho...
18 comments:
Sunday, March 20, 2016

Last Chance to Participate in the 2016 SVB DtC Survey

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Every year when we start the Direct to Consumer Survey I'm always a little nervous about participation. The effort required to sell w...
Monday, March 7, 2016

Current Benchmarks for your Tasting Room

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We know that the average winery today has nearly 60% of their sales made direct largely through wine clubs and tasting rooms. How do we...
Sunday, February 7, 2016

Passion, Cuba, Women & Wine

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Duck and Cover I remember walking to school shortly after the Cuban Missile Crisis . We were practicing ‘duck-and-cover’ drills in o...
8 comments:
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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