SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Monday, January 16, 2017

Will Boomers Keep Buying Wine?

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The title of this piece is the question all wine companies should be asking today, because boomers are the dominant cohort across all p...
Tuesday, January 3, 2017

2017 State of the Industry Report

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Most of the wine business has already developed their strategic plans for 2017 and is starting to execute. The plans had to be put t...
2 comments:
Sunday, October 30, 2016

Louis Vuitton: A Story in Brand Destruction

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  Rome: The Eternal City My fiance Jackie and I just got back from a spectacular 2 week wine cruise with Darioush Winery that st...
17 comments:
Thursday, October 13, 2016

The Election Perspective from Europe

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Who do Europeans Want for President? I've been hiding in Europe while the most recent election debate has been taking place. I...
Saturday, October 8, 2016

Annual SVB Wine Conditions Survey Ends Friday

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  Face it. Getting actionable information in the wine business is challenging. You can pay more than $2,000 for an annual repor...
Sunday, August 14, 2016

The Scourge of Tourism Circa 1972

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Is tourism a problem? It depends who you ask, but it's impact has been feared and debated for a very long time as an issue...
12 comments:
Sunday, June 12, 2016

Selling Millennials Through Myths & Lies (Final Part 3)

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Millennials Are Normal People? This is the third of a three part series:  Part 1 ,  Part 2 If millennials are narcissistic, lazy,...
3 comments:
Saturday, June 4, 2016

Selling Millennials Through Myths & Lies (Part 2 of 3)

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Desperate to find the secret of the millennial code, media and researchers have taken creative license over the past fifteen years whic...
4 comments:
Monday, May 30, 2016

Selling Millennials Through Myths & Lies (Part 1)

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Authenticity. Only for millennials? Just the Facts Millennials are the most engaged and socially connected generation of all cohorts...
16 comments:
Sunday, May 8, 2016

Annual DtC Videocast Tomorrow - Last Chance Signup

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I'm not fond of looking at pictures of myself. It's even worse when I try and grab a screen shot like the above from last year...
Sunday, March 27, 2016

Market to GenX at your own Risk

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Let's talk about Millennials! How exciting is that conversation? Demographers and researchers are laser focused. It's a feeding f...
15 comments:
Tuesday, March 22, 2016

The 2016 Wine Market Council's Findings Are Wrong

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      WMC: "Millennials Consume 42% of all wine in America" The Wine Market Council presented their annual 2016 roadsho...
18 comments:
Sunday, March 20, 2016

Last Chance to Participate in the 2016 SVB DtC Survey

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Every year when we start the Direct to Consumer Survey I'm always a little nervous about participation. The effort required to sell w...
Monday, March 7, 2016

Current Benchmarks for your Tasting Room

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We know that the average winery today has nearly 60% of their sales made direct largely through wine clubs and tasting rooms. How do we...
Sunday, February 7, 2016

Passion, Cuba, Women & Wine

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Duck and Cover I remember walking to school shortly after the Cuban Missile Crisis . We were practicing ‘duck-and-cover’ drills in o...
8 comments:
Saturday, January 30, 2016

Video Replay of the SVB Wine Report & Chat

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The first part of the year has turned into a fire hose of new industry information in the wine business. Right after we released the Sta...
Monday, January 18, 2016

Final Signup: SVB Annual Report Release Thursday

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  Live Videocast 2016 State of the Wine Industry Thursday, January 21, 2016 9:30 a.m.–10:30 a.m. PT I expect this will be one of...
3 comments:
Sunday, January 10, 2016

What if you Discount Wine and Case Sales Drop?

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   Source: Nielsen Beverage              Just Slip Out the Back, Jack It can be a little hard getting revved back up when the y...
15 comments:
Sunday, January 3, 2016

What Does the Wine Business Fear Most?

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      Do-Overs With the New Year's Resolutions on our minds, one related question someone inevitably brings up is "do-overs....
11 comments:
Thursday, December 10, 2015

Groundhog Day In Pennsylvania

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I've just spent the past 6 weeks researching and writing the 2016 State of the Industry Report . It always sucks the life out of me ...
3 comments:
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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