SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Sunday, June 12, 2016

Selling Millennials Through Myths & Lies (Final Part 3)

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Millennials Are Normal People? This is the third of a three part series:  Part 1 ,  Part 2 If millennials are narcissistic, lazy,...
3 comments:
Saturday, June 4, 2016

Selling Millennials Through Myths & Lies (Part 2 of 3)

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Desperate to find the secret of the millennial code, media and researchers have taken creative license over the past fifteen years whic...
4 comments:
Monday, May 30, 2016

Selling Millennials Through Myths & Lies (Part 1)

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Authenticity. Only for millennials? Just the Facts Millennials are the most engaged and socially connected generation of all cohorts...
16 comments:
Sunday, May 8, 2016

Annual DtC Videocast Tomorrow - Last Chance Signup

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I'm not fond of looking at pictures of myself. It's even worse when I try and grab a screen shot like the above from last year...
Sunday, March 27, 2016

Market to GenX at your own Risk

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Let's talk about Millennials! How exciting is that conversation? Demographers and researchers are laser focused. It's a feeding f...
15 comments:
Tuesday, March 22, 2016

The 2016 Wine Market Council's Findings Are Wrong

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      WMC: "Millennials Consume 42% of all wine in America" The Wine Market Council presented their annual 2016 roadsho...
18 comments:
Sunday, March 20, 2016

Last Chance to Participate in the 2016 SVB DtC Survey

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Every year when we start the Direct to Consumer Survey I'm always a little nervous about participation. The effort required to sell w...
Monday, March 7, 2016

Current Benchmarks for your Tasting Room

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We know that the average winery today has nearly 60% of their sales made direct largely through wine clubs and tasting rooms. How do we...
Sunday, February 7, 2016

Passion, Cuba, Women & Wine

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Duck and Cover I remember walking to school shortly after the Cuban Missile Crisis . We were practicing ‘duck-and-cover’ drills in o...
8 comments:
Saturday, January 30, 2016

Video Replay of the SVB Wine Report & Chat

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The first part of the year has turned into a fire hose of new industry information in the wine business. Right after we released the Sta...
Monday, January 18, 2016

Final Signup: SVB Annual Report Release Thursday

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  Live Videocast 2016 State of the Wine Industry Thursday, January 21, 2016 9:30 a.m.–10:30 a.m. PT I expect this will be one of...
3 comments:
Sunday, January 10, 2016

What if you Discount Wine and Case Sales Drop?

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   Source: Nielsen Beverage              Just Slip Out the Back, Jack It can be a little hard getting revved back up when the y...
15 comments:
Sunday, January 3, 2016

What Does the Wine Business Fear Most?

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      Do-Overs With the New Year's Resolutions on our minds, one related question someone inevitably brings up is "do-overs....
11 comments:
Thursday, December 10, 2015

Groundhog Day In Pennsylvania

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I've just spent the past 6 weeks researching and writing the 2016 State of the Industry Report . It always sucks the life out of me ...
3 comments:
Tuesday, October 27, 2015

Picking A Side In the Napa Winery Fight

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No it's not Monday when I normally post. I got inspired midweek from Tom Wark who wrote a piece yesterday in his Fermentation Daily ...
16 comments:
Friday, October 16, 2015

Bottle Prices Are Going Up in 2016

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How much does this wine cost? The Annual Wine Conditions Survey is open and delivering interesting early information on supply, price...
Saturday, October 10, 2015

Open: 2016 Survey of Wine Conditions

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        What's really going on in the wine business this moment? Can wineries raise prices? What's the supply situation...
Monday, August 24, 2015

Will a Stock Correction mean Lower Wine Sales?

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One year ago Monday, I woke to a bit of a shaking. Having been 18 miles from the Loma Prieta Earthquake in 19...
Friday, August 14, 2015

What? Locals Overwhelmingly LIKE the Wine Industry

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      Doesn't Everyone Hate The Wine Business? While Napa is the current poster child for the debate, whether Sonoma, Santa Barbar...
9 comments:
Thursday, July 9, 2015

Wine Business Data Hack: Resources Edition

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A Technical Issue? I spent an inordinate amount of time over the July 4th weekend on the Blog that was released on Monday which discu...
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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