SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Sunday, March 27, 2016

Market to GenX at your own Risk

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Let's talk about Millennials! How exciting is that conversation? Demographers and researchers are laser focused. It's a feeding f...
15 comments:
Tuesday, March 22, 2016

The 2016 Wine Market Council's Findings Are Wrong

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      WMC: "Millennials Consume 42% of all wine in America" The Wine Market Council presented their annual 2016 roadsho...
18 comments:
Sunday, March 20, 2016

Last Chance to Participate in the 2016 SVB DtC Survey

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Every year when we start the Direct to Consumer Survey I'm always a little nervous about participation. The effort required to sell w...
Monday, March 7, 2016

Current Benchmarks for your Tasting Room

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We know that the average winery today has nearly 60% of their sales made direct largely through wine clubs and tasting rooms. How do we...
Sunday, February 7, 2016

Passion, Cuba, Women & Wine

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Duck and Cover I remember walking to school shortly after the Cuban Missile Crisis . We were practicing ‘duck-and-cover’ drills in o...
8 comments:
Saturday, January 30, 2016

Video Replay of the SVB Wine Report & Chat

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The first part of the year has turned into a fire hose of new industry information in the wine business. Right after we released the Sta...
Monday, January 18, 2016

Final Signup: SVB Annual Report Release Thursday

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  Live Videocast 2016 State of the Wine Industry Thursday, January 21, 2016 9:30 a.m.–10:30 a.m. PT I expect this will be one of...
3 comments:
Sunday, January 10, 2016

What if you Discount Wine and Case Sales Drop?

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   Source: Nielsen Beverage              Just Slip Out the Back, Jack It can be a little hard getting revved back up when the y...
15 comments:
Sunday, January 3, 2016

What Does the Wine Business Fear Most?

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      Do-Overs With the New Year's Resolutions on our minds, one related question someone inevitably brings up is "do-overs....
11 comments:
Thursday, December 10, 2015

Groundhog Day In Pennsylvania

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I've just spent the past 6 weeks researching and writing the 2016 State of the Industry Report . It always sucks the life out of me ...
3 comments:
Tuesday, October 27, 2015

Picking A Side In the Napa Winery Fight

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No it's not Monday when I normally post. I got inspired midweek from Tom Wark who wrote a piece yesterday in his Fermentation Daily ...
16 comments:
Friday, October 16, 2015

Bottle Prices Are Going Up in 2016

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How much does this wine cost? The Annual Wine Conditions Survey is open and delivering interesting early information on supply, price...
Saturday, October 10, 2015

Open: 2016 Survey of Wine Conditions

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        What's really going on in the wine business this moment? Can wineries raise prices? What's the supply situation...
Monday, August 24, 2015

Will a Stock Correction mean Lower Wine Sales?

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One year ago Monday, I woke to a bit of a shaking. Having been 18 miles from the Loma Prieta Earthquake in 19...
Friday, August 14, 2015

What? Locals Overwhelmingly LIKE the Wine Industry

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      Doesn't Everyone Hate The Wine Business? While Napa is the current poster child for the debate, whether Sonoma, Santa Barbar...
9 comments:
Thursday, July 9, 2015

Wine Business Data Hack: Resources Edition

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A Technical Issue? I spent an inordinate amount of time over the July 4th weekend on the Blog that was released on Monday which discu...
Sunday, July 5, 2015

250,000 Credit Cards Stolen in Wine Industry Hack

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  ECommerce Payments   I've always thought the wine industry should be the most uninteresting industry for cybercrime. Wineries ...
3 comments:
Sunday, May 17, 2015

Replay of 2015 DtC VideoCast + Chat

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Another live videocast is in the can and has already hit summer re-runs on YouTube. Somebody will soon be sending you some popcorn for ...
Wednesday, May 6, 2015

SVB Direct to Consumer Live VideoCast

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  Live Video Conference:   Tuesday, May 12, 2015 9:30 a.m. – 10:30 a.m. Pacific Time   Please join us for an int...
Sunday, April 26, 2015

Should You Ever Discount Your Wine?

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  I'm betting nobody knows who Thorstein Veblen is. Like this picture, you have to be a little cockeyed to know him; be a Jeopardy ...
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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