SVB on Wine

THE BUSINESS OF U.S. FINE WINE

Friday, May 31, 2013

Why Sell Wine Based on Aroma and Taste?

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Selling commodities is difficult because people buy on emotion, or instinct if you will. Want and desire are powerful emotions that ca...
27 comments:
Monday, May 27, 2013

Successful Tasting Room Metrics

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  In our second live video broadcast of the year, we focused on the Tasting Room, Wine Clubs and Direct Sales with a panel of industr...
3 comments:
Saturday, May 18, 2013

Is Your Tasting Room Successful?

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  ... and your rice pudding sucks The other day I  stopped in at Wal-Mart to get some things. While checking out, a very larg...
18 comments:
Sunday, May 5, 2013

The Dance of Grape Pricing

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   ABC. It's Easy As 1-2-3   The vines flowering this time of year remind me of seventh grade. Maybe its the Aqua-Net hairspr...
1 comment:
Sunday, April 28, 2013

Are Immigrants taking American Jobs?

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Immigration is a hot topic bracketed by views from the right and left that aren't predictable based on party affiliation.... maybe b...
14 comments:
Saturday, April 13, 2013

Bovine Excrement & Global Warming

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  I will get to the topic at hand but first, a moment of silence .......... <that's enough> because last Friday Jonathan Wint...
11 comments:
Saturday, April 6, 2013

Why Join a Wine Club that Ships Adult Diapers?

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I'm probably not the only man around that has a hard time giving gifts. As Dirty Harry aptly put it, " A man's got to know his...
16 comments:
Sunday, March 24, 2013

How to Have Others Pay for Customer Acquisition

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Last week I had the opportunity to head off to the Bloomberg studios in San Francisco and participate in a wine panel with the still some...
2 comments:
Sunday, March 17, 2013

What's the One Job Wineries Can't Fill?

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Click To Enlarge According to the SVB Wine Conditions Survey we ran in late 2012, direct sales in different forms represented three o...
55 comments:
Saturday, March 9, 2013

How Much Do Tasting Rooms Make?

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I had a good meeting with one of my longest tenured clients this past month. We were talking over strategy and the discussion evolved to...
43 comments:
Sunday, March 3, 2013

How Much Value is there in Wine Tourism?

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Many in business view another competitor moving into your territory as an affront to all that is fair and decent. Its the moral equivalen...
8 comments:
Saturday, February 23, 2013

Is Your Wine Trash or Treasure?

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You've heard the saying that one man's trash is another mans treasure. How is it possible that two people can view the same object c...
8 comments:
Sunday, February 10, 2013

Draghi and Grape Pricing

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Price and Returns of CA Grape Crop Total Value of CA Grape Crop Mario Draghi was in the news this past week concurrent with th...
2 comments:
Sunday, February 3, 2013

Need Some Fresh Ideas To Help Your Marketing?

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I f you are like me, you get offers of reports on trends in the wine business about every day. Several years ago I saw a synopsis of an ex...
2 comments:
Sunday, January 27, 2013

Cigarettes, Lot18, Fred Franzia and Wine Inventory

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Have you ever found yourself disbelieving your own eyes or being flabbergasted at a decision that defies logic? For instance, what would h...
11 comments:
Tuesday, December 11, 2012

Q&A on the SVB Wine Report

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SVB Wine Industry Report Plus Video Chat & Q&A The 2013 Wine Industry Report is out with the first ever Live Video Confere...
20 comments:
Sunday, November 18, 2012

What Does Harley-Davidson share with wine?

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What are the key ingredients for success in business? In my mind its defining effective strategy, having a sense for timing in execution,...
12 comments:
Sunday, November 11, 2012

Time For Post-Harvest & Post-Election Yogi.

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When life is confusing, we all have to have a moral compass. For me, I look to the immortal Yogi Berra to make some sense out of things. L...
4 comments:
Sunday, November 4, 2012

China: Its Time .... I think.

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Talking to a US producer the other day about his Chinese exports, I asked what I should tell others about selling in China. He said tell t...
5 comments:
Sunday, October 28, 2012

Can You Sue A Wine Writer?

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I go crazy hearing about all the idiotic lawsuits that get thrown out there. One such suit was Overton vs Anheuser-Bush in which the plaint...
19 comments:
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Rob McMillan rmcmillan@svb.com
Rob is one of the top business analysts in the US wine industry. His perspectives are widely covered in the trade, National and global press. He is an in-demand speaker around the globe.
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