The SVB Direct to Consumer Survey Closes Tonight, Monday, March 24th.

 

The SVB DTC Survey Closes tonight. Twenty minutes of effort in exchange for great information and benchmarks that only go to respondents.

Change in the wine business has come quickly. There is so much to do that you might wish you had extra limbs to complete everything. But rather than sprouting new legs, working smarter might be the more realistic approach, which brings me to the point:

The grandaddy of all DTC surveys, the Annual SVB Direct to Consumer Survey will close on Monday, March 24th, and I need 20 minutes of your time this weekend to contribute your winery's data, and your opinions. 

Do you need a success guide?

The Annual SVB Direct to Consumer Survey continues to be open through March 24th, and I need your help with contributing your own data. Only participants will get a success guide... And now you're asking, 'What is a success guide?'

What most wineries want today are answers. What should wineries do to get through this period? 

In this year's survey, we are collecting the solutions wineries are using to counter the headwinds. When finished, we will collate those thoughts into a file, and give those anonymized solutions only to participants. That's a success guide. 

Think of the success guide as a checklist or a muse. If you are searching for answers, you might get help from hearing what others are trying. 

What information will respondents get back in the guide? A very short topical list will include strategies that might fall into categories like:

Enhancing Wine Quality and Experience
Operational changes
Cost management
Supplier contracts
Inventory management
Marketing and engagement
Expansion and Distribution
Customer retention
Access to Capital
Navigating challenges

Respondents also will receive the full set of slides from which you can benchmark your operations. Neither of these two files will be released to the public.

Here are the [survey questions], and here is the [link to the survey]