tag:blogger.com,1999:blog-941731830705031230.post1703209117112606970..comments2024-03-25T02:53:48.654-07:00Comments on SVB on Wine: Post Lock-Down Opportunity for WineriesRob McMillan rmcmillan@svb.comhttp://www.blogger.com/profile/12396624790174552807noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-941731830705031230.post-40183262625450310772020-05-08T08:26:35.285-07:002020-05-08T08:26:35.285-07:00Not a surprise...I remember the prohibition that M...Not a surprise...I remember the prohibition that Minnesota had years ago about not allowing your wine website to be accessed in any home that children under the age of 10...Brian Bakerhttps://www.blogger.com/profile/11865236857856788182noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-46914302082477101062020-05-08T08:24:52.364-07:002020-05-08T08:24:52.364-07:00Jem,
I have been studying Virtual Marketing for m...Jem,<br /><br />I have been studying Virtual Marketing for many years in the wine business. In the last 5 weeks, it just got easier and more affordable than ever before. Wineries that are investing in this are seeing sales. I have so far identified the primary tactics that are being used in virtual tastings and am in the process of attaching sales revenue to each. The key, like any "broadcast"—is high production value, a solid script and remembering to always ask for the business.<br />Cheers<br />BB<br />Brian Bakerhttps://www.blogger.com/profile/11865236857856788182noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-11409442206181845202020-05-06T07:24:41.239-07:002020-05-06T07:24:41.239-07:00Paul - Thanks for the comment and you are of cours...Paul - Thanks for the comment and you are of course right. Obviously that is a question we have to ask even doing online video tastings these days. You never know when you might cross a boundary and these days, the post-prohibition labyrinth is outdated relative to current marketing and technology. I had a client yesterday tell me they had to clear a state regulatory question about a Zoom videocast the had planned. Who would think you need to clear that? But you are right. There will always be regulatory issues to think about. Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-38295207728979788032020-05-05T23:52:04.467-07:002020-05-05T23:52:04.467-07:00"You have friends and maybe even family with ..."You have friends and maybe even family with your last name who might be happy to represent your wine in their town for some side money." It is important to note that here, in the U.S., some states require that anyone selling wine - even if no transaction is made - must have a permit or license. Wineries need to do their compliance due diligence if exploring this option.Paul Tincknellhttp://www.marketingwine.comnoreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-7406417652596089192020-05-05T13:06:10.152-07:002020-05-05T13:06:10.152-07:00Unk 8:21. Thank you for taking the time to offer y...Unk 8:21. Thank you for taking the time to offer your thoughts.<br /><br />As a golfer, I wish I could agree with you about that one. Golf sadly is in such a structural decline. As digital speeds increased, free time decreased. Nobody wants to spend 4 hours anymore on 'boring' activities. There is actually a company now that is turning communities with golf courses that have gone broke, into lakes. No kidding. It's cheaper to turn the golf course into a lake and a lot less maintenance apparently. Pretty good idea, but yea - as a golfer, a sad one for me.<br /><br />Yes, people will travel again. I believe local will lead to regional before many are ready to get on a cruise or take international travel. There is another younger cohort however who is itching to get out and they are invincible. The will be back on airlines with great travel bargains earlier. And... they will also be in wineries before older consumers too.<br /><br />This current generation has never had time to spend every night cooking and eating together. They are grab and go diners and that doesn't help wineries. Having this opportunity to spend time together and have wine as part of the occasion I'm hoping will stick to become part of a well-balanced lifestyle - one that includes family and food at home.Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-46230364813752309412020-05-05T12:57:21.384-07:002020-05-05T12:57:21.384-07:00Vistawinery - Thanks for the post and for using yo...Vistawinery - Thanks for the post and for using your name. It's always nice tracking posters.<br /><br />There are lots of good articles on those topics. One of my favorite go-to sites for that kind of information and insight is https://www.emetry.io/blog/Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-12965247819241585462020-05-05T08:21:30.426-07:002020-05-05T08:21:30.426-07:00Hey Rob,
Great article!! I would like to think pe...Hey Rob,<br />Great article!! I would like to think people will eventually be traveling again after being locked down. I believe the road trip will be the next great tourism movement.Think RV's and camping as opposed to hotels? With that in mind I believe outdoor seating will lead us back to much better on premise sales throughout the industry.Golf will also play a big part in getting people back on the move as it is already a physical activity that can be enjoyed with social distancing. Family and tradition will be more important than ever moving forward. Driving sales both outdoors at the winery and online to your club members and DTC will remain strong. Wholesale will need to be focused with top retailers,outdoor on premise, relationships of family and tradition. Just my two cents:)Anonymoushttps://www.blogger.com/profile/17650647768851092806noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-1828118201188674112020-05-04T12:37:59.636-07:002020-05-04T12:37:59.636-07:00Rob, solid insight as usual. Stating the obvious w...Rob, solid insight as usual. Stating the obvious without the data to support it, would be opinion without fact. Time to resurrect the article "top 10 things a winery needs to do to build an online presence" or "when shopping for a shopping partner" etc. etc. visitawineryhttps://www.blogger.com/profile/06584762989923327849noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-44508803639395211802020-05-04T08:10:00.629-07:002020-05-04T08:10:00.629-07:00Thanks for the post Jem. Maybe someone from the co...Thanks for the post Jem. Maybe someone from the community can offer you some tips or a path to better video sales. Erin Kirschenmann at Wine Business Monthly did a nice piece on this in their current issue.Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-28373819198400045292020-05-04T07:15:09.189-07:002020-05-04T07:15:09.189-07:00Excellent points all. Here in Tuscany, many wineri...Excellent points all. Here in Tuscany, many wineries did not have 30% sales from their tasting rooms, so in addition to the need for investing in online (either building a digital shop or through alliances), in phone sales and--my favorite--in taking the experience on the road, there are huge opportunities to capture by preparing now for the time when tourism revives here. I would love to hear from consumers about on-line tastings. It was hard for me to imagine anyone wanting more time in front of a screen, even before quarantine, but I may be talking to limited or the wrong market segments. Thanks Rob for an excellent summary of upcoming opportunities. Jem Macyhttps://www.blogger.com/profile/13626483310881333348noreply@blogger.com