Speaking of metrics, Silicon Valley Bank annually runs the industry's Direct to Consumer Survey this time of year. We typically get about 1,000 responses before cleaning the final results to between seven to eight hundred useful responses.
The current survey has been open for 2 weeks and is scheduled to close this coming Friday, March 19th. As of this writing on Sunday the 14th, we have 136 responses with 5 days remaining (Top slide.)
One hundred thirty-six responses are a long way from one thousand and could threaten our ability to produce meaningful information. As you can see, there are many AVA's who've yet to have a single participant this year. This is really unprecedented but considering how 2020 went, probably to be expected.
Balancing Your Day Isn't Easy
The Survey Is Open But ...
Please promote this post in your favorite social media platform, or even better - please forward [this link] to your winery colleagues and ask them to participate. It takes everyone's effort to make this outreach a success.
If you would like your AVA to participate, we will also send the AVAs free Regional Benchmarks for their own use, presuming we have a statistically significant sample size of at least 20 respondents.