tag:blogger.com,1999:blog-941731830705031230.post8834594638835496400..comments2024-03-25T02:53:48.654-07:00Comments on SVB on Wine: The SVB Survey is Now OpenRob McMillan rmcmillan@svb.comhttp://www.blogger.com/profile/12396624790174552807noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-941731830705031230.post-69544850099074900622019-10-01T13:39:45.603-07:002019-10-01T13:39:45.603-07:00Ian. I think we'll continue to stick to the tw...Ian. I think we'll continue to stick to the two surveys for the present. Our goal was to give information that could improve the business, and in the process we would build our own brand as a thoughtful participant, thought leader and industry expert. Adding more surveys won't improve on any of the goals unless there would be some way to charge for what we do. I don't think there is.Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-13383082772366711342019-10-01T04:31:42.941-07:002019-10-01T04:31:42.941-07:00I sympathize with the dilemma as I also conduct re...I sympathize with the dilemma as I also conduct research on the wine industry. Please let my know if you find any compromise. ian powriehttps://www.blogger.com/profile/12980840649116849770noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-43023428029381528382019-09-30T21:40:40.601-07:002019-09-30T21:40:40.601-07:00Unknown 11:28
It's a good question and we do ...Unknown 11:28 <br />It's a good question and we do get those types of questions routinely. <br /><br />We do two surveys a year. One is for wine producers to get their data and sense of the wine industry. The second is about direct to consumer sales. Each survey costs well into the 6 figures and we give all the data away to participants for free.<br /><br />A retailer survey would be interesting, as would a vineyard survey but both would be quite costly, and I can't figure out how to justify the costs of more surveys.Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-68626024375853764152019-09-30T11:28:48.072-07:002019-09-30T11:28:48.072-07:00Why Can't retail give its 2 cents in your surv...Why Can't retail give its 2 cents in your survey.Anonymoushttps://www.blogger.com/profile/04349471878722241961noreply@blogger.com