tag:blogger.com,1999:blog-941731830705031230.post8196355860133224401..comments2024-03-25T02:53:48.654-07:00Comments on SVB on Wine: Is it the Right Time to Start a Second Label?Rob McMillan rmcmillan@svb.comhttp://www.blogger.com/profile/12396624790174552807noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-941731830705031230.post-56536980869565733902014-08-05T11:14:43.404-07:002014-08-05T11:14:43.404-07:00Thanks Greg!Thanks Greg!Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-66512455456179221652014-08-05T10:18:54.299-07:002014-08-05T10:18:54.299-07:00Great post Rob. Lots of wise information here.Great post Rob. Lots of wise information here.Greg Harringtonhttps://www.blogger.com/profile/15375184062706034365noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-31967534790428051832014-07-30T18:32:39.419-07:002014-07-30T18:32:39.419-07:00Peter - Thank you for logging in and for the reall...Peter - Thank you for logging in and for the really cogent sound bites.Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-55137390426503836012014-07-30T18:29:06.950-07:002014-07-30T18:29:06.950-07:00Sadly ( .... who was not one of the dwarfs), the s...Sadly ( .... who was not one of the dwarfs), the second label failed and they disposed of the shiners in the end. Rob McMillan rmcmillan@svb.comhttps://www.blogger.com/profile/12396624790174552807noreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-77587066483455513862014-07-30T15:16:48.509-07:002014-07-30T15:16:48.509-07:00Hi Rob
From my 2009 Finlaysons Roadshow presentat...Hi Rob<br /><br />From my 2009 Finlaysons Roadshow presentation entitled "Making Money in Recession, here are 10 more good reasons from hard won experience not to do it<br /><br />1, Cost of supply is often not sustainable<br />2, Exchange rates movements destroy profits faster on lower price lines<br />3. Anybody can do it and usually they do<br />4. In order to compete you need to re-engineer your whole value chain from grape to glass not just change your marketing mix.<br />5. Can lead to cash being tied up suboptmimally in assets<br />6. Distributors find lower priced wines easier to sell initially so often higher margin lines get ignored<br />7. You’re now competing with highly experienced gorillas<br />8. Lower priced lines are more price sensitive so retailers push harder for discounts<br />9. You now have to communicate with a totally different audience<br />10. Once let out of the box…<br /><br />Peter McAtamneyhttp://winebusiesssolutions.com.aunoreply@blogger.comtag:blogger.com,1999:blog-941731830705031230.post-83739112747025906282014-07-30T09:08:56.265-07:002014-07-30T09:08:56.265-07:00Great post! Where can I get some of that Doc Estat...Great post! Where can I get some of that Doc Estate Cabernet?<br /><br />W. Blake Grayhttps://www.blogger.com/profile/17755307711801965966noreply@blogger.com