Unlike most of the business world, there's a sense in the wine business that your neighbor is part of your support mechanism. They are not a rival nor are they a competitor. Everyone freely offers support in the form of information and time. If you need a tractor because yours is mired in a soggy field, no problemo! Need a little welding and custom fabrication on a pump? I'll be right over with a welding rig. Stuck fermentation? I'll send over a portable heating unit.
That kind of sharing happens all the time. But ask your neighbor for a customer list, or ask "Can you show me a copy of your financial performance so I can compare my winery to yours?" The answer is always just < ..... crickets ..... >.
When it comes to that question you'll just get a mixture of liars dice, false bravado, partial truths and ..... well ..... the following video I put together is the best explanation of how that game is played with your neighbors in wine country.......
Nielsen Scan Data: One Source of Sales Growth Information
How Much Do Wineries Really Make?
When the statements were all collected and input this year, wineries ended up having a better year in 2016 compared to the prior period. Sales growth was slightly better, gross margin was a little stronger, and pretax profit was a little bit improved as well.
In January of 2016 in the State of the Industry Report, we forecast a sales growth range of 9%-13%, so with 9.6% growth realized in the headline slide, our crystal ball apparently was again on target.